Community Marketing Manager

1 month ago

Melbourne, Australia Stockland Full time

We have an exciting opportunity for a creative, lateral thinking Community Marketing Manager to join Stockland VIC / WA team. Based out of either our Perth or Melbourne offices, you will focus on the Halcyon Communities Portfolio (land lease communities) spanning across Victoria and Western Australia.

In this role, you will assume responsibility for developing, implementing, and analysing innovative project marketing strategies that support the delivery of the Stockland vision, drive brand awareness, and achieve required enquiry volumes. You will consider customer experience as a central focus and strive to deliver superior outcomes across all touchpoints.

You will engage with diverse stakeholder groups including development and sales teams, media and creative agencies, and internal national marketing teams. You will also utilise your strong relationship-building skills, creativity, and ability to multi-task to drive marketing results within our business.

**About the role**
- Development and implementation of the annual regional and project marketing plans.
- Develop a calendar of events to support the priorities of each Halcyon community.
- Management of all community and project sales material to ensure it is accurate, aligned to the brand and provided to sales in a timely manner.
- Regular communication with the Brand Manager to ensure messaging, value proposition and project stories are consistently communicated.
- Implement online and web-based activities to drive IC and reengagement.
- Ensure CRM data accuracy and integrity for open opportunities within your region.
- Manage and analyse the relevant and targeted lists within the CRM, improve data quality and ensure leads are communicated regularly.
- Analysis of lead source, buyer pools and conversion times to ensure lead quality is maintained.
- Prepare and analyse regional marketing and sales pipeline reports for the Head of Marketing and Regional Project Directors to drive lead engagement.
- Build relationships and leverage networks to access new lead pools for Halcyon.
- Identify opportunities for new lead generation markets and develop strategies to engage these potential leads.

**About You**
- 2+ years of marketing experience, including technical knowledge related to production of marketing materials.
- Experience with managing and executing marketing plans.
- Project management experience.
- Marketing knowledge and expertise, ideally with experience in Content Management System (CMS) and Customer Relationship Management (CRM) technology e.g. Salesforce.
- Strong verbal and oral communication skills, with a keen eye for detail.

**The Stockland Proposition**

Halcyon is Australia’s most awarded creator of lifestyle communities with more than 1500 homes across Southeast Queensland and Victoria. Recently integrating with Stockland, together we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being, and financial services products.

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