Marketing Communications Manager

4 weeks ago

Melbourne, Australia Too Good To Go Full time

At Too Good To Go we have an ambitious goal: to inspire and empower everyone to take action against food waste. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions come from food waste and loss.

We operate the world's largest B2C marketplace for surplus food. Through The Too Good To Go app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a certified B Corporation with a mission to inspire and empower everyone to fight food waste together. Alongside our marketplace, we create educational tools, deliver business solutions and influence legislation to help reduce food waste.

We're growing fast: Our community of 90 million registered users across 17 countries has already saved more than 300 million meals from going to waste - together avoiding more than 800,000 tonnes of CO2e. In 2023, Fortune included us in their list of companies who 'Change the World', and Apple recognised Too Good To Go as one of the best apps in the world at the prestigious annual App Store Awards, for our app's exceptional user experience and profound impact on society.

We're looking for an exceptional **Marketing Communications Manager** to join the Marketing team at Too Good To Go in **Australia**

**YOUR MISSION**

As the first Marketing Communications Manager for our expansion into Australia, you will hold a pivotal position within our international Marketing team. Your mission is to pioneer and execute localised Brand & Consumer Marketing initiatives, playing a key role in establishing and amplifying our brand presence within the unique cultural and market landscape of Australia. Joining our multidisciplinary community, you'll be the driving force behind implementing strategies tailored to captivate and engage the Australian audience, with a strong focus on PR/Media Relations, Social Media and CRM.

**YOUR ROLE**

Reporting to the Partner Marketing Manager, you will:

- Lead Brand & Marketing storytelling across owned and paid channels, with a strong focus on (earned) PR. Social Media and CRM
- Drive local campaigns and consumer activations, tapping into seasonal moments and Too Good To Go milestones.
- Work closely with colleagues in the Global Marketing team across Brand, Creative, Comms/PR, ESG and others.
- Proactively seek high-level, earned PR placements in print, broadcast and online media.
- Plan and deliver ongoing media outreach, including taking full ownership of the high-quality creation of PR content, distribution, and media follow-ups.
- Manage media inquiries and interview requests.
- Monitor, analyse and communicate PR results.
- Plan & exchange strategies and ideas with the global PR team
- Manage briefings for our in-house Creative and CRM teams.
- Coordinate centrally-led Paid User Acquisition, to deliver growth in Australia.
- Work closely with Partner Marketing to maximise B2B2C brand marketing impact from key partners locally.

**REQUIREMENTS**
- Experience in marketing, with a core focus on PR, media relations, and brand building.
- Strong experience in PR, including building and implementing press relation strategies that are closely aligned to the broader marketing strategy and brand positioning.
- Keen eye for detail, and proficiency in creating, briefing and reviewing copy and creative creative content.
- Hands-on experience planning and executing consumer brand campaigns across platforms.
- Strong digital background, with a proven track record of managing and optimising Social Media channel performance.
- Experience working within a Marketplace or similar industry is a plus.
- Target
- and performance-oriented, with a sharp analytical mind.
- Brilliant communications skills that allow you to storytell and sell to a wide variety of internal and external stakeholders.
- Exceptional organisational skills and the capability to multitask comfortably.
- A creative, solution-oriented mindset, with a willingness to learn and adapt as we are building a brand new category in Australia.
- Fluent in the local language and English. Other languages are a plus.

**Our values**:

- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care

**What we have to offer**
- A rare opportunity to work in a social impact company (and certified B Corporation) where you can see real and tangible impact in your role.
- The unique opportunity to join the pioneering team leading the expansion of a proven food surplus marketplace into Australia
- Working alongside an international community of users, partners and 1,200+ colleagues across 17 countries that are on the same important mission.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work
- A strong, values-driven team culture where we celebrate successes and socialise with colleague

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