Digital Insights and Optimisation Manager Big Wx

4 weeks ago

Surry Hills, Australia WLiving Full time

**Digital Insights and Optimisation Manager
- Join an innovative and dynamic team with an inclusive culture
- Help shape the future of our customer experiencesStrong opportunities for growth and career development in the role

**What we're like
**At BIG W everyday’s a big day. For you, this could be the start of something big.
There are over 15,000 of us, in the biggest cities and the tiniest towns. And each of us has an important role to play to help make a real difference for families by providing real value, real solutions and real care.
If you have a passion for designing and delivering great customer and team experiences, a desire to join a business that is rapidly evolving into a purpose led digital retailer enabled by a great store network, and you’re looking for a place that cares about your development and growth, you could be who we’re looking for.

**What you’ll do
- Cross-Functional Collaboration: Work closely with various teams (operations, commercial, product, etc.) to leverage insights for optimising the website and app experience.
- Data Analysis and Opportunity Identification: Proactively analyse data to uncover opportunities to enhance web/app conversions, revenue, and engagement across different channels and customer segments.
- Experimentation and Optimisation: Lead experimentation efforts, collaborating with relevant teams to test and implement optimisation strategies that drive business goals.
- Data Integrity and Tool Management: Ensure robust data collection through effective tag management and collaborate with the data implementation team to address any issues. Be proficient in using data analysis and experimentation tools (e.g., Google Analytics, Optimizely).Analytics Advocacy and Leadership: Champion the use of digital analytics across the organisation, provide guidance on measurement techniques, and collaborate with the Retail Analytics team on performance reporting.

**What you’ll bring
- Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
- Proficient with the Google stack, in particular Google Analytics 4 and Google Tag Manager.
- Proficient in data query and manipulation (eg. SQL).
- Sound knowledge of GCP.Sound knowledge of Experimentation tools such as Optimizely.

**What you’ll Experience
- Work from Anywhere - A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.*
- Team Discounts - Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

**Joining the Group
**As part of the wider Woolworths Group, we care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. BIG W is not responsible for any fees related to unsolicited resumes.

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