Principal Advisor

3 months ago


Brisbane, Australia Transport and Main Roads Full time

Why join TMR?
Transport and Main Roads' (TMR) vision is to create a single integrated network accessible to everyone. We are delivery focused, united by our purpose to make a difference to the lives of Queenslanders.
Every day is different and so are our teams. We foster an inclusive workplace culture and will support you to grow and develop in your career while maintaining a healthy work-life balance
TMR is committed to reconciliation and creating a workplace that empowers Aboriginal peoples and Torres Strait Islander peoples to thrive.
We strongly encourage applicants from all life experiences and backgrounds to apply. Please tell us about any additional support or adjustments, such as interpreting services, physical requirements, or assistive technologies, that will better enable you to shine during the recruitment process.
About us
Key responsibilities
The role of the Principal Advisor (Campaign and Brand) is to manage five direct reports to support the development, implementation and evaluation of marketing strategies and activities that promote Translink's network, services and products. Some of your responsibilities will include:

- Provide high level strategic marketing and branding advice, options and recommendations to executives, stakeholders and other departmental representatives on advertising, digital marketing and communication practices and platforms, as well as branding best practices.
- Manage TransLink's brand presence across all touchpoints and enhance TransLink's brand value.
- Cultivate and maintain effective relationships with internal and external stakeholders including service providers, industry, members of the public and different levels of government to ensure TransLink Division is achieving its goals.
- Effectively manage a large program of interdependent projects to produce high quality, consistent marketing and brand activities for TransLink programs and projects, ensuring process and policy requirements are followed
- Develop evaluation methodologies to assess the performance of the marketing team's operations, service delivery standards, initiatives and strategies.

About you
We recognise and celebrate that everyone is unique and seek the applicant best suited to the role. We will assess your experience, knowledge and acquired skills, as well as your potential for development and your personal qualities. To thrive in this role, you will need to demonstrate the following:
Mandatory qualifications and conditions
- Nil mandatory qualifications however a degree in marketing, communication, digital marketing, public relations or similar, or at least five years relevant experience working in marketing, communication, media, or similar will be highly regarded.

Applications to remain current for 12 months.
**Job Ad Reference**: QLD/589823/24
**Closing Date**: Monday, 23 September 2024This work is licensed under a Creative Commons Attribution 3.0 Australia License.


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