Brand Marketing Lead

6 months ago

Brisbane, Australia u&u Recruitment Partners Full time

About NHVR

The National Heavy Vehicle Regulator (NHVR) is Australia's regulator for heavy vehicles. Their vision is to have a safe, efficient and productive heavy vehicle industry serving the needs of Australia, by working collaboratively with industry, governments and partner agencies in the six states and territories where the Heavy Vehicle National Law applies. The media and communications teams help NHVR be recognised as a national, modern regulator in heavy vehicle regulatory reform, through engaging with customers, employees, stakeholders, industry and communities.

About this Role

An opportunity exists for a creative product marketer to join the Media and Communications team on a contract basis to brand and position products and services that will support drivers and operators across the heavy vehicle industry. Reporting to the Media Communications Manager, and working closely with the broader comms, marketing, IT teams etc, your role will be responsible for:
Conduct an audit of the current products available, considering the brand, positioning, overall marketability and current engagement / uptake by the intended audience;
Work with internal teams on new products and ideas, being part of the ideation process and consulting on audience, overall look and feel, brand positioning, messaging, engagement etc;
Work closely with the internal IT team and developers, advising on product aesthetics, creative design, brand messaging and content appropriate for various channels of distribution (social media, eDM, website etc);
Create campaign plans and go to market launch propositions, bringing key stakeholders on the journey and engaging external stakeholders as brand advocates as required;
Create a unified NHVR brand identity within various audience segments, ensuring all products meet brand standards both visually and technically;
Work with internal designers and communications specialists to ensure high quality visual and written content, engaging external agencies or suppliers where appropriate;
Work closely with the media and communications team, keeping them updated and informed on product progress and launch timelines to ensure external PR, and internal comms plans are aligned; and

Form strong working relationships across the various sectors within the business to identify new product opportunities, industry updates, changes in Government legislation etc that would warrant product updates or changes.

About You

This is a mid to senior level marketing role that requires an experienced brand and marketing specialist, ideally with experience in marketing similar products. Your experience will include creative brand planning, product naming, key messaging, copywriting, and go to market strategies / product launches. It's a hands on project role that requires someone with outstanding stakeholder engagement skills who can also deliver across the above areas. This role can be full-time or 4 days per week.

**To be considered, here's what you'll need as a minimum**:
Brisbane based, with the ability to be in the NHVR office at Gasworks in Newstead at least 3 days per week;
Ability to commit to the initial length of this contract (9 months);
Tertiary qualifications in Business, Marketing, Communications or other related field;
At least five years' of experience in a corporate marketing role or marketing agency, working on creative brand marketing;
A background in online product marketing, product design or similar would be highly regarded;
An appreciation for brand look and feel and visual aesthetics that will capture and engage the desired audience;
Experience in researching audience requirements and creating propositions, brand plans and go to market strategies;
A creative, collaborative and curious mindset when it comes to brand positioning and product design, with the core aim of maximum engagement;
An open and transparent communication style, with the ability to take on feedback and implement recommendations; and

A genuine interest and respect for road safety and a commitment to identifying innovative ways for heavy vehicle operators to stay safe and improve efficiency and productivity.

Please submit your cover letter and resume in Word format only.

Cassandra Barker.

PARTNER, MARKETING

Get in touch
Call me on 07 3232 9119
Visit me at the Brisbane offices
Connect with me on LinkedIn

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