Digital Marketing Specialist

3 weeks ago

Sydney, Australia Tilray Full time

**Digital Marketing Specialist - Sydney, NSW**

**(Hybrid)**

**_About Tilray Brands Inc._**
- Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better - one person at a time - by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
- Looking to develop your career at the forefront of a rapidly expanding industry?_

**_Job Summary:_**

**Responsibilities**:

- Develop and execute the Australia and New Zealand digital strategy as well as translate national plan to local plans through collaboration with the in-market commercial team.
- Owner for development of print and digital resource for channel partners, healthcare professionals and the medical sales team.
- Owner for Salesforce campaigns, including Healthcare Professionals, Pharmacies, Cananbis Clinics and Distributors
- Proactively anticipate customers’ needs generating the right insights.
- Monitors roll-out of digital campaigns by setting up trackers with goals and KPIs (e.g. engagement, conversion, sign-ups, open rates, site traffic, etc.) and collects observations on trends and suggestions for improvement.
- Serve as the point of contact for all digital marketing requests and to manage relationships with partner marketing agencies
- Identifies trends and insights, and optimizes investment and performance based on the insights.
- Proposes creative strategies through digital marketing.
- Collaborates with other functions to create new content for our digital campaigns.
- Takes the lead on ensuring all collateral and digital channels are in compliance with internal policies and follow external regulations.
- Ensures that the planned activities are implemented effectively and in-line with predefined goals.
- Other duties as assigned.

**Qualifications**:

- Degree in marketing or a related field
- Educational background in Digital Marketing and Strategy will be highly considered;
- 2-4 years’ experience in digital marketing;

**Key Experiences/Capabilities**:

- Proven working experience in digital marketing, preferably but not exclusive to healthcare related contents
- Deep understanding of Digital Marketing strategy and tools, specifically how to design, set up and execute digital organic/paid marketing campaigns.
- Experience in the management and optimization of social media accounts on relevant platforms
- Proven experience in the development and implementation of multi-channel campaigns
- Passion for medical cannabis industry
- Proven ability to exceed targets and overcome obstacles
- Able to work both with autonomy and in team work in order to create, execute and implement action plans
- Fast learning and eagerness to acquire new expertise; Seek to anticipate and communicate current & future trends
- Strategic thinker
- Excellent organizational and planning skills
- Strong understanding of customer needs
- Team Player, collaborative, disruptive, innovative and creative mindset
- Good communication skills in presentations and face-to-face communication in order to create messages and convey them appropriately
- Open minded and open to changes and capability of adapting to new environments;
- Project management skills, well organized, flexible

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