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General Manager, Consumer Data, Platforms

4 weeks ago

Surry Hills, Australia News Corp Australia Full time

**Who are we?**

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek. Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

**About the role**

News Corp Australia is looking for a highly experienced and well skilled individual to step into this pivotal position as the General Manager of Consumer Data, Platforms & Growth. Reporting to the Managing Director of Tech Partnerships & Subscriptions, you will be responsible for **driving growth in our digital subscription business** by leading News Corp Australia’s Consumer Platforms, Data Strategy, Engagement and Operations, overseeing a team of six senior managers and a total team of 40+.

**Role responsibilities**
- ** Paywall and Platforms**: Responsible for the evolution and optimisation of consumer paywalls and platforms to enable growth.
- ** Data**:Be the enterprise owner of consumer data to positively influence subscriber behaviour for growth. Responsible for definitions, execution and insights produced to the highest standard and consistency across the enterprise.
- ** Intelligence**:Responsible for the production of value generating audience and product insights. Building on consumption and audience data, historic trends and market variations.
- ** Customer lifecycle management and engagement**: Responsible for in life management of consumer subscriptions to build early habits and reduce churn.
- ** Marketing Operations**: Responsible for the daily operations and technical delivery of various CRM and CMS functions.
- ** Consumer Team Operations**: Responsible for the operations of ~40+ team, including internal team operations and graduate program (Talent Acceleration Program) Balancing long term planning and operations with daily requirements and resourcing.

**About you**
- University or Post Graduate (Masters Degree) in business, economics, marketing or other related
- An experienced leader with over 15 years of adapting leadership style to optimise people and performance outcomes, providing guidance on work-related systems and challenges.
- Strong commercial acumen with a perfect balance of quantitative analytical skills and exceptional relationship development and emotional quotient abilities.
- Proven expertise in action planning, with the ability to develop appropriate plans and execute necessary actions based on recommendations and requirements.
- Demonstrated organisational authority in planning, organising, and prioritising activities to efficiently achieve business objectives.
- Adept at creating relevant, lucid, and effective insights as the organisational authority in consumer intelligence.
- Skilled in strategic planning, using your expertise to drive the organisation's long-term goals.
- Negotiation prowess as an established expert, enabling you to obtain consensus between internal and external parties with different interests.
- Proficient in project management, leading and delivering projects and/or programs within desired cost, time, and quality parameters.

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities.
- ** Workplace Inclusion and facilities** - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

**Our Commitment to Diversity, Equity and Inclusion**
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage peo

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