Content Specialist Lead

3 weeks ago


Sydney, Australia Hatch Full time

** This role is at Canva (not for Hatch)**

Hatch is supporting Canva to find a great Content Specialist Lead - B2B to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Canva.

**About the role at Canva**

You will receive strategic, focused briefs from the Product Marketing Manager & Growth Strategist on initiatives that will drive impact for their motion, and translate this into a plan for content formats. You will then be responsible for writing scripts and copy, and working with our production team to execute deliverables. As the Lead, you will manage and mentor a small team of Content Specialists as well as creating content themselves.

As a Content Specialist Lead, you will have a strong understanding of their audience and of different Marketing channels, and use this expertise to create tailored content. You will be a proactive self-starter with well rounded copywriting skills, and are confident in your ability to deeply understand the Canva product and communicate its value to our customers. An experienced leader, you will have an empathetic management style and know how to support and get the best out of your team.

**Seniority**

**Mid Level** - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

**Responsibilities**
- Copywriting and Content Creation - Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
- Content Development - Build and manage a rich content calendar that attracts the relevant audiences
- Marketing analytics and reporting - Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment

**Strengths**
- Attention to detail - Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
- Collaboration - Works with others by being open, clear in communication and listening to achieve goals
- Written communication - Writes in a clear and structured format to convey information and ideas effectively to a target audience

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Canva.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Salary**: $80,000.00 - $120,000.00 per year


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