Digital Optimisation Manager
7 months ago
The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.
Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.
At the heart of achieving this mission is our team. Driven by a passion for the work we do, we work together with our customers to make a real difference to people’s lives.
Join a dynamic team and define and deliver differentiated customer experiences across the McMillan Shakespeare’s (MMSG) digital channels. At MMSG, we help customers do more with their money and our vision is to make everyday living easier for all our customers, every time they interact with us.
In your Digital Optimisation Manager’s role reporting to the Head of Digital Performance, you will be responsible for the architecture, implementation and maintenance of the automated marketing processes within the Adobe marketing cloud, including Audience Manager, Adobe Campaign and Adobe analytics.
This role has accountability for the build and effectiveness of the personalised customer journeys: buying, using and renewing.
**Responsibilities**:
- Leading the MarTech (Adobe) integration across technology landscape - Plan discovery and solution sessions, gather business requirements, developing quality documentation, and presenting tailored marketing automation solutions.
- Lead and drive customer behaviour and insights led triggered activities to support personalised customer experience and uplift acquisition targets
- Develop strategies and drive digital optimisation and performance through CRO initiatives, utilising Adobe Target and Adobe Martech to develop and execute A/B testing
- Implement best practice processes within our MarTech Platform (Adobe) - including lead generation, lead nurturing, journey mapping, lead scoring / qualification and handoff to sales, CRM integration and data integration.
- Leading the Google Analytics integration through GTM across GRS, B2B and MMS.
- Manage digital data integration with MMS data warehouse and elevate centralised data into the digital environment to enrich digital activities.
- Segmenting audiences and optimising campaigns to increase effectiveness.
- Support on strategy, best practices and process improvement in Content Optimisation initiatives.
- Assist with any reporting and analytics activities required for digital campaigns or website testing.
- Reviewing existing marketing campaigns across the business and automating where appropriate.
- Ensuring all platforms within the business communicate with each other to remove discrepancies.
You will bring:
- 5+ Years experience in Digital Marketing / Design / Online Channel Management
- 2+ years experience using marketing automation platforms (Adobe CDP, Adobe Target, Adobe Analytics)
- 2+ years experience using Adobe Launch or GTM
- Solid experience in A/B testing and CRO is a must
- Thorough understanding of business processes, particularly sales & marketing processes
- Knowledge of data (segmentation, database queries, reporting tools)
- Proven track record in Online Channel Optimisation
- Experience with an online Content Management System, and some HTML experience is desirable but not essential
- Possess strong project management skills
What we can offer you:
- Our strong people-first culture- Flexible/hybrid working to enhance your work/life balance- Novated lease benefits and discounts- 12 weeks Paid Parental leave and access to our Parents Portal- Exempt Employee Share Plan- Paid Income Protection Insurance under MMSG default Super plan- Access to a broad range of learning and development programs- Career break and volunteering leave- Access to Employee Assistance Program and annual Flu vaccination- Lifestyle Rewards program
As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.
-
Digital Optimisation Manager
7 months ago
Melbourne, Australia McMillan Shakespeare Group Full timeDigital Optimisation Manager The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia's salary packaging industry to today, MMS has a proud history of...
-
Digital Optimisation Analyst
7 months ago
Melbourne, Australia McMillan Shakespeare Group Full timeDigital Optimisation Analyst The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia's salary packaging industry to today, MMS has a proud history of...
-
Digital Optimisation Analyst
7 months ago
Melbourne, Australia McMillan Shakespeare Full timeThe McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional...
-
Digital Partner Optimisation Manager
20 hours ago
Melbourne, Australia AIG Full timeWho we are American International Group, Inc. (AIG) is a leading global insurance organisation. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse...
-
Digital Optimisation Analyst
1 month ago
Melbourne, Australia Latitude Financial Services Full timeAs a Digital Optimisation Analyst, you will support the development and execution of omni-channel personalisation strategies to enhance customer experience and drive conversions. You will work closely with the Marketing and Product teams to ensure digital marketing initiatives are optimized across all channels. In this role, you’ll: - Assist in designing...
-
Digital Optimisation Manager
3 hours ago
Melbourne, Australia John Holland Full timeMelbourne, VIC, AU, 3000We are looking for a talented **Digital Optimisation Manager **to join our Technology Engineering & Knowledge (TEK) team within John Holland. TEK is an internal team of specialists that provide services to support our business to work smarter and improve the way we tender and deliver projects. The role will involve providing support...
-
Head of Digital Marketing
6 months ago
Melbourne, Australia Just Digital People Full timeAustralian businesses and global clients across Europe, South East Asia and USA - FMCG, Fashion & Beauty, Sports, Live Music & Festivals **Your new company** Our client is an integrated digital marketing agency dedicated to helping their clients stand out through multiple channels. Experts in creativity and digital strategy, they tailor services to clients...
-
Digital Campaign Coordinator
7 days ago
Melbourne, Australia Bolster Digital Full timeThe Digital Campaign Coordinator role is an exciting role within Bolster’s Digital Marketing Team. You’ll work closely with our Digital Marketing Lead, Senior Digital Campaign Managers and Digital Campaign Managers to work on exciting paid digital marketing campaigns for some of Australia’s most iconic entertainment and culture clients. The Digital...
-
Digital Marketing Specialist
6 months ago
Melbourne, Australia Just Digital People Full timeGlobal sports fashion business - Part-time opportunity (3days) - Exciting work Our client is a global fashion retailer, gearing up for huge growth in Australia. They are globally recognised and have a brilliant and settled team in Australia. **The Role** You will be taking over the management and implementation on the digital channels for the business. Due...
-
Manager, Partner Optimisation
7 months ago
Melbourne, Australia AIG Full time#LI-JC1 Who we are We are a leading global insurance organisation with operations in approximately 70 countries and jurisdictions. AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions and other financial services. These diverse offerings include products and services that help businesses and...
-
Sem Specialist/ Campaign Manager
6 days ago
Melbourne, Australia Just Digital People Full timeJust Digital People are currently working with an awesome client, a Melbourne-based Digital agency, really focused on performances! Looking for their new Paid media/SEM specialist! We are looking for a seasoned digital marketing and growth hacker, on a full-time basis, who has a history of building brands, working through customer life cycles, and...
-
Digital Marketing Coordinator
3 hours ago
Melbourne, Australia The Digital Juice Full time**Digital Marketing Coordinator** The Digital Juice is looking for a digital marketing coordinator to help deliver key client and internal projects. You must be based in Melbourne, and able to work from our Sunshine office as required, as well as from home. You’ll be joining a fun, young, inclusive company with a killer work environment. We have a number...
-
Digital Marketing Manager
3 months ago
Melbourne, Australia Amplifon Group Full timeWe are looking for **Digital Marketing Manager;** the purpose of the role is to lead the delivery of digital marketing strategies across Amplifon, Bay and Attune business units, in order to grow lead-generation, brand awareness and deliver best-in-class customer experiences. Work closely with IT and CC teams to deliver a seamless and optimal lead conversion...
-
Activation Manager
1 week ago
Melbourne, Australia Resolution Digital Full timeActivation Manager, Melbourne Resolution Digital is looking for an Activation Manager to join our high performing, award winning Remarkable Tribe in Melbourne. The successful applicant will be responsible to implement paid digital campaigns across paid social, paid search and programmatic for some of the largest advertisers in Australia as well as taking an...
-
Digital Marketing Manager
2 months ago
Melbourne, Australia Amplifon Full time**About us**:Amplifon is the global leader in the hearing care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and...
-
Activation Manager
6 months ago
Melbourne, Australia Resolution Digital Full time** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...
-
Digital Advertising Specialist
20 hours ago
Melbourne, Australia Just Digital People Full time**Your new company** A SaaS advertising organisation that provides Search Engine Marketing services for a range of professionals such as advertising agencies, in-house marketing professionals and freelancers. They are a Tier 1 Google, Facebook and Microsoft partner servicing clients worldwide across agencies, e-commerce businesses, FinTech and...
-
Activation Manager
6 months ago
Melbourne, Australia Resolution Digital Full time** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...
-
SEO Manager
6 months ago
Melbourne, Australia Just Digital People Full timeGreat flexibility - Work with awesome national clients - Amazing culture & opportunity for growth! Just Digital People are recruiting for a boutique digital agency based in the inner south eastern suburbs, as they look to add a new **Search Engine Optimisation (SEO) Manager** to the team. This eclectic agency of circa 50 headcount and are a specialist...
-
Digital Audience Manager
3 weeks ago
Melbourne, Australia The National Film and Sound Archive (NFSA) Full timePosted: 17/12/2024 - Closing Date: 05/01/2025 - Salary: $111,966.00 - $120,025.00 - Job Type: Permanent - Full Time - Location: Melbourne - Job Category: Arts, Culture,Media, Marketing **About the National Film and Sound Archive** The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by...
