Product Marketing Specialist
2 weeks ago
**Key responsibilities**:
- Develop product messaging that differentiates new products and services from others in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
- Creating buy-in for the product vision both internally and with key external partners
- Speak and present both internally and externally to promote the story of our product.
- Develop and implement promotional activities such as promotions and product launches.
- Use market research data to determine product pricing and positioning
- Create product content such as case studies, videos, website copy and blog posts.
**Qualifications and Attributes**:
- Tertiary qualifications, preferably in marketing, digital marketing business or equivalent
- Proven experience in product/brand management or as an associate product manager
- Experience developing and executing both short and long-term strategic plans.
- Proven experience writing copy and creating digital including brochure creation
- Demonstrated experience in Canva, MailChimp and Office 365 products
PRM123
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