Marketing Manager

6 months ago

Prahran, Australia StudioHawk Full time

**About StudioHawk**:
At StudioHawk, there are no generalists here; just damn good SEOs.

Nestled in the heart of Prahran, our team operates from a beautifully refurbished warehouse that's anything but your typical office environment. We're not just colleagues; we're passionate SEO masters thriving on creativity, innovation, and a healthy dose of fun.

We’re happy we’ve nabbed some awards like SEMRush’s ‘Agency of the year’, APAC Search Awards ‘Best Large SEO Agency’, Global Agency Awards ‘Best Agency Culture’ and Optus Media Marketing and Advertising Business of the Year. And we’re stoked about working with over 400+ brands like New Balance, OfficeWorks, Good Guys, Cue, Aje Athletica, PetStock, Reject Shop & many more.

But our “why” extends beyond just business. From offering employment opportunities to those often overlooked, to boosting client success, to partnering with the Lighthouse Foundation - it's all about creating a positive impact in every aspect of what we do.

**Our Values**:
**Create WOW**

We are **passionate** about SEO. We want to WOW our clients, our team members, and our business partners. Creating WOW in our SEO Campaigns is what makes us exceptional.

**Continuous Growth and Learning**

Believe in the power of **growth** - both personally and professionally. We want our employees to constantly challenge themselves and strive for more. Everyone has untapped potential, and we want to give people that **opportunity** to grow.

**Humble Hawks, Take Accountability**

While we’ve accomplished a lot, there’s always more to do. As a company, we’ve won countless awards in SEO and business, but no matter what happens, we will always be **humble**, and take **accountability** when we’ve missed the mark.

**We’ve Got Each Other’s Backs**

We understand that a strong culture of **collaboration** is crucial to our success. We're not just a team, we're a cast of Hawks. All of us foster an environment that's friendly, warm, and exciting, and we value diversity in ideas, opinions, and perspectives. **You swoop in when a Hawk needs a hand in a tough situation.**

**Perks of joining the Hawk’s nest**:

- Leadership training
- Birthday leave & surprise
- Compassionate leave
- Community service leave
- Parental Leave
- Lunch & learns
- Monthly physio
- Daily breakfast
- Mental health programs
- Lucky dip prizes
- Team events, activities & lunches
- Pet friendly office

& lots more

**Your Role**:
As the Marketing Manager at StudioHawk, you will play a pivotal role in developing, implementing, and executing strategic marketing plans to attract and retain a strong client base. You will work closely with the leadership team to optimise and scale up our go-to-market strategy, drive brand awareness, support sales and marketing efforts, and contribute to the overall growth of the organisation.

**Key Responsibilities**:
**Include but not limited to;**

**Marketing**:

- Overseeing StudioHawk’s content marketing plan for online and offline including video content, Youtube channel and blogging
- Work closely with the sales team to assess lead quality, and assess campaign performance.
- Connect marketing efforts to revenue generation, understanding the mix required for high-quality leads and deals won.
- Own the paid media strategy across various platforms including Meta and Google to drive high-quality traffic and conversions.
- Spearhead events and tradeshows, as well as execute public relations and secure case studies.
- Collaborate with SEO & content experts to own and manage the website, organic traffic growth, and deal acceleration.

**Go to market**:

- Collaborate closely with the Head of Growth and General Manager to optimise and scale up our go-to-market strategy.
- Drive a revenue-first approach to marketing while injecting creativity and branding to set StudioHawk apart.

**People and Culture**:

- Support the People and Culture team with employer branding efforts to help recruitment.
- Manage internal and external relationships, contributing to StudioHawk's culture and strategic plan.
- 3+ years of marketing experience, preferably with high-value B2B products.
- University degree in marketing, business, strategy, eCommerce, or similar field.
- Open, honest communicator with a passion for SEO, marketing, and community.
- Strong analytical, critical thinking, and organizational skills.
- Creative thinker who enjoys building relationships and working in a team.
- A highly driven self-starter with a passion for marketing ROI and revenue impact.
- Experience with B2B enterprise sales and go-to-market strategies.
- Proficiency in various marketing platforms, channels, and best practices.
- Strong project management skills and attention to detail.
- Excellent written and verbal communication skills, with copywriting and proofreading abilities.
- Proficiency in video editing software and understanding of audio technology.
- Knowledge of industry trends and best practic

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