Content Marketing Manager

3 weeks ago

Sydney, Australia Advanced Navigation Full time

Advanced Navigation is one of the world’s most ambitious innovators in AI robotics and navigation technology across land, air, sea and space. While our main headquarters are in Sydney, we have multiple research facilities in Australia and sales offices around the world. Since 2011, the company has experienced great success and has progressed into several deep, new technologies. Our fields of expertise include underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.

**Overview of Position**

As the Content Marketing Manager you will have the opportunity to develop and execute your own content strategy to increase brand awareness and improve SEO. Working closely with internal and external content writers, product and marketing teams, you will own the content pipeline from end-to-end, from topic ideas research to SEO performance monitoring and improvement. You will also manage sponsorship recipients to gather information, photos and videos, to create stories and press releases.

**Role Responsibilities**:

- Own the content pipeline from end-to-end
- Develop a content strategy to improve SEO
- Leverage internal stakeholders to produce insight-driven content
- Manage the content calendar to deliver consistent content within deadlines
- Onboard and manage sponsorship recipients
- Work with customers and partners to gather testimonials and produce case studies
- Review and edit content from internal and external writers to improve SEO
- Identify potential content opportunities and monitor SEO performance

**Qualifications, Skills & Experience**:

- 3+ years in a content marketing role, with a proven track record of developing and implementing successful content marketing strategies
- SEO technologies experience (Moz, Ahrefs, SEMrush, Buzzsumo, Screaming Frog,etc)
- Outstanding copywriting skills
- Great knowledge of SEO strategy and best practices
- A no-ego approach to feedback and collaboration
- A curious nature and eagerness to learn about a new product and industry
- Excellent communications skills and positive attitude
- Previous experience in a B2B tech company would be an advantage

**What are some of the benefits you will have access to?
Apart from the above you will be doing your life's best work in a large, fun office in central Sydney close to all public transportation, with coffee and breakfast provided, to keep you going throughout the day.

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