Content Marketing Executive

1 month ago

Sydney, Australia Tyro Full time

About the role

Your mission is to increase brand, lead and application metrics for Tyro by supporting the strategic planning of our digital activity and maximising the effectiveness of our marketing technology suite.  
 
With a passion for B2B marketing and a high focus on Content and SEO your role will be pivotal in supporting our digital marketing channels and the development, implementation and optimisation of digital acquisition campaigns that drive education, lead and application generation.   
 
Your strategies will foster trust and credibility and showcase Tyro’s obsession with Australian businesses and as leader within the payment’s industry. 
 
Reporting to the Marketing Lead – Direct Channels, you will be a key stakeholder in enabling Tyro to the commercial targets you are issued with. You will aim for constant improvement in your channels and extend into other digital marketing channels as required including paid media and affiliates. 

What you'll do

    • Lead, design and implement a comprehensive end-to-end content marketing experience and SEO strategy aligned with the Tyro’s marketing goals.
    • Role is initially focused on writing articles (essential for this role) but can expand into other formats including video demonstrations, white papers, podcasts, testimonials or case studies, thought leadership etc.
    • Manage approvals and produce an execution and amplification plan for content produced.
    • Assist with Tyro’s go-to-market or campaign plans, by delivering specific program content to drive the campaign, product, vertical or other goals that are issued with the GTM strategy. 
    • Implement SEO focused content to enhance Tyro’s organic visibility and ranking in top and middle of funnel, ensuring content is optimised for relevant keywords and search intent.
    • Implement a continuous improvement mindset, establishing new ideas and innovative methods to drive growth.  
    • Provide strategic & technical SEO advice & support whilst implementing SEO initiatives and liaising with SEO agency to increase SEO performance YoY.
    • Utilise tools to measure and report on the impact of content initiatives, providing key insights to stakeholders and leveraging data to refine future content strategies.
    • Stay abreast of industry trends and content best practices, applying innovative approaches to continually enhance the effectiveness and amplification of content.
    • Knowledge and use of tools including SEMRush, Wordpress, Yoast SEO (WordPress plugin), Marketo, Adwords, Meta Ads manager, Microsoft Advertising, LinkedIn campaign manager, Adobe DSP, Flashtalking (Ad serving), Taboola (Native), Adobe analytics, Salesforce, GA4.
    • Be an active and engaged member of the Marketing Team supporting change, fostering positivity and development.

What you'll bring

    • Tertiary business or marketing related qualification 
    • B2B marketing experience is preferable  
    • Approximately 2-4 years’ experience in content and SEO  
    • Analytics platform experience  
    • Excellent time management skills and ability to multi-task and prioritise work 
    • Attention to detail and problem-solving skills 
    • Experience in trafficking digital placements is preferable  
    • Hands on digital media planning and buying experience across platforms such as SEM, Programmatic and Paid Social a bonus  
    • Financial services experience is preferable 
    • Good Excel skills 

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