Consultant, Digital Marketing Analytics

4 weeks ago

Melbourne, Australia National Australia Bank Full time

Consultant, Digital Marketing Analytics

**Consultant, Digital Marketing Analytics**

**Job no**: 793516

**Business unit**: Group Chief Operating Officer

**Primary position location**: 395 Bourke St, Melbourne, VIC

**Work type**: Fixed term Full time, Permanent Full time

**Region**: VIC- Melbourne CBD
- **Join a small, high achieving team in the Digital Marketing Performance space**:

- **Use your passion for data and analytics to drive positive outcomes for both the business and our customers**:

- **Create outstanding measurement frameworks and solutions across the Marketing and Product teams**:

- **12 month fixed term opportunity**

**It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.**

Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you'll be recognised and rewarded for your contribution in return. You'll have our support to excel for our customers, deliver positive change for our communities and grow your career.

It's a good time to see what more you can find at NAB as a Consultant, Digital Marketing Analytics.

**The role**:
Reporting to the Head of Marketing Performance Management, this role focuses on the use of data and analytics to drive the performance and optimisation of the digital marketing space.
- Support the design, development, maintenance and optimisation of measurement frameworks.
- Using sophisticated and innovative tools, such as BI platforms, to provide measurement solutions across Marketing and Product teams based on tangible data.
- Contributing to data-driven decision making, delivering quality technical data knowledge across marketing that is fit for purpose.
- Deep diving into the data to understand the trends and drivers behind the numbers, collaborating with other analysts and stakeholders where relevant to develop broader insights.
- Support the delivery of build and maintenance of data assets and visualisation to ensure consistent, automated measurement across marketing.

**What you will bring**:
We are looking for a technically minded Marketing professional with a strong understanding of end to end digital marketing. A well developed understanding of marketing platforms and processes from which to grow your technical skills is crucial to be successful in the role.
- Experience in Marketing environment with good knowledge of digital marketing tactics across paid media channels required, additional experience within performance insights focused role highly regarded
- Experience with SQL programming language and/or data visualisation tools such as DOMO or PowerBI highly regarded
- Demonstrable data analytic skills with proficiency handling complex data sets and a range of analytical methods.
- Outstanding communication, able to present technical information simply and tailored to their audience. Able to proficiently translate findings into feasible and justifiable recommendations or action items.
- Strong stakeholder management skills, is relationship led to understand and manage business impacts/needs to achieve positive strategic outcomes
- Robust commercial acumen, able to identify issues or opportunities and proactively create solutions and optimisations
- Creative problem solving, able to find innovative and unconventional solutions through their expertise and navigate their way through obstacles with confidence

**A diverse and inclusive workplace works better for everyone**

We know that our people make us who we are. That's why we have built a culture of respect - where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions can thrive, connect and grow.

**More focus on you**
We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities. To learn more, visit the Benefits of Working at NAB page on our website.

**Join NAB**

Unsolicited CVs from agencies will not be accepted.

**Advertised**: 06 May 2024 6:00 AM AUS Eastern Standard Time

**Closing**: 13 May 2024 8:00 AM AUS Eastern Standard Time

Job ID 793516

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