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Search Media Coordinator

1 month ago

Surry Hills, Australia WooliesX Full time

**We are Woolworths Group**

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**Woolworths Group (iDX) Search Media Coordinator
**As a start-up business inside one of Australia's largest retailers, Woolworths Group iDX aims to bring the best of Woolworths to our customers, powered by our team, technology and data. To achieve our customer 1st strategy, we have combined the Digital, eCommerce, Customer Loyalty and Financial Services businesses to transform the customer experience under one banner.

With an industry leading technology team, backed by analytics, we’re resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an awesome experience for our customers - no matter whether they choose to shop in-store, or online

**What you'll do
**As Search Coordinator, you will be passionate about how Search Marketing can deliver tangible results for a business. You will enjoy working with clients from various levels and business units, and relish getting stuck into business challenges providing innovative solutions end to end.

Working with the Search Manager, you will help develop offers and campaigns which drive product and category growth, contributing to the overall customer value. Working across multiple campaigns, brands and categories, you need to be highly efficient, organised and have exceptional time management.

In this role you will:

- Provide hands-on SEM campaign management of Google and Bing accounts
- Track, report and analyse SEM and analytics data
- Manage large scale budgets across various campaigns
- Optimise ad-copy through an always-be-testing approach
- Perform ongoing keyword discovery, expansion and optimisation
- Monitor and report on competitor activity
- Supporting channel growth through paid SEM to drive incremental revenue and achieve strategic business outcomes across multiple business units.

**What you'll bring**
- Essential *If you meet a number of requirements but not all, we would encourage you to apply
- 1-2 years' experience in a hands on SEM role
- Strong attention to detail and excellent time management skills
- Exceptional stakeholder management and communication skills
- Strong visual reporting skills (Looker Studio, Google Sheets & Google Slides or Excel/Powerpoint)
- Hands on experience with bid management tools such as Search Ads 360
- Hands on experience in keyword planning and forecasting
- Good experience with Ad Servers such as Google Marketing Platform
- Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- Growth mindset and loves working with data to gather meaningful insights

**Desirable**
- Previous experience working with large retail and ecommerce clients
- Ability to write scripts that streamline our workflow through automation
- Experience in how SEM contributes to other elements within the digital marketing suite e.g display remarketing, on site experience
- Well-developed commercial acumen and proven ability to develop accurate forecasts that meet or exceeds objectives
- Experience in Search research tools such as Hitwise and Adthena
- Understanding of online to offline attribution

**What you'll experience
- An attractive remuneration package
- Opportunity to collaborate with some of the brightest and best minds in Australia
- Tech options - Woolworths are the largest employer of Google Apps in Australia, are early adopters of Agile and have BYOD options too
- Training and Education - We pride ourselves in helping you realise your potential and give you the opportunity to be innovative
- An exciting career - As our business grows, so do the opportunities for our team members

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves,