Digital & Media Lead

3 weeks ago

North Strathfield, Australia The Arnott's Group Full time

Department: Marketing - ANZ- Location: North Strathfield, AU, 2137- Job Function: Marketing - ANZ- Employment Type: Full timeAt The Arnott’s Group, you’ll work with a diverse team who align with our values and are passionate and empowered to perform at pace and achieve big things. Alongside genuine people, you’ll enable the local production of quality products including Tim Tams, Campbells Soup, Shapes, V8 juice, Vita-Weat, Scotch Fingers and many, many more. which you also get to enjoy.

We are proud of our legacy, but we aren’t stopping here Collaborators, innovators, and agile thinkers with a curious mind thrive here. Be part of a future which is full of delicious moments created locally, by you

At The Arnott's Group, you'll work with a diverse team who align with our values and are passionate and empowered to perform at pace and achieve big things. Alongside genuine people, you'll enable the local production of quality products including Tim Tams, Campbells Soup, Shapes, V8 juice, Vita-Weat, Scotch Fingers and many many more..... which you also get to enjoy.

We are proud of our legacy, but we aren’t stopping here Collaborators, innovators, and agile thinkers with a curious mind thrive here. Be part of a future which is full of delicious moments created locally, by you

**The Opportunity**

Based in our offices in North Strathfield, we are looking for an experienced Digital & Media lead to join our Marketing team.

Our new Digital & Media Lead will require a sound understanding of D2C, eCom and shopper media, as they will be responsible for leading and overseeing the cross-functional IMC strategy development for major campaigns with cross-functional teams.

In addition, this role also oversees the marketing budget and as such, requires strong finance knowledge, advanced analytical and excel skills in order to be able to facilitate quick senior stakeholder decision making.

**The Accountabilities**
- Work with cross-functional partners to map and transition traditional processes to digital ones (where relevant), championing the use of digital technology and practices to engender a digital mindset from the top down.
- Drive ROI on digital projects, fine-tuning approaches as needed to ensure we're investing in the right mar-tech, tools and resources.
- Lead ATL agency contract and remuneration model. Facilitate media and agency processes, ensuring smooth deployment, execution and performance tracking. Ensuring that relevant CPM and ROI benchmarks are achieved.
- Lead portfolio media planning, annual brand investment strategy, long-term deals and ensure effective execution of all brand-led paid media activities for TAG through the use of relevant performance trackers, collaboration with the agency and marketing team.
- Define insight and strategy for media in ANZ to enable innovative and exceptional marketing campaign roll-outs.

**The Ingredients for Success**

Just like you can’t make a Tim Tam without chocolate, there are a few essential ingredients we need for this role:

- Experience in leading a team of 2-3 direct reports
- Degree qualified in Marketing, Business, Communications or similar
- 10+ years experience within a similar role
- Proven track record of leading business transformation projects leveraging mar-tech
- Strong financial acumen and Microsoft Excel skills

**Culture and Perks**

We stand for high performance with integrity and find moments of pride and celebrate the wins gained from our collective effort. These are part of our culture and the cornerstones of The Arnott’s Way. When you join our team, you can expect to experience a real sense of belonging, be empowered with accountability, be recognised for your contribution, collaborate with great people and enjoy the following perks:

- Prioritise your physical, mental and financial wellbeing with discounted Health Insurance, home loans, gym memberships and access to our employee assistance program.
- Free parking for all employees, easily accessible to the office by public transport, onsite showers and secure bike parking
- From the sustainability strategy to our Inclusion & Belonging work, there are ways to make a difference to people and the planet

**To Apply**

If this sounds like your next opportunity, please follow the link and apply. The Arnott’s Group unites a collection of leading consumer brands connected by our purpose, to create delicious moments. We recognise that creating delicious moments for a diverse range of consumers is only possible if our workforce reflects the consumers we serve. We are an equal opportunity employer - because it’s right for our consumers, our business, and our people.
- *We do not accept unsolicited resumes from agencies*_

**To Apply**

If this sounds like your next opportunity, please follow the link and apply. The Arnott’s Group unites a collection of leading consumer brands connected by our purpose, to create delicious moments. We recognise that creating delicious mome

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