Product Manager, Urology

5 months ago

Mascot, Australia Boston Scientific Corporation Full time

**Product Manager, Urology**:

- Remote Eligible: Hybrid- Onsite Location(s): Mascot, NSW, AU**ABOUT THE ROLE**

The core objective of the role of Product Manager, Urology is to support the Marketing Manager and Business Unit Leader to achieve the division’s strategic goals and objectives, with a focus on portfolios within Urology and Digital Marketing. This role will drive the achievement of business growth through focused market/competitive analysis and support the development of a tactical marketing plan in coordination with the sales and marketing organisation.

**WHAT WILL YOU BE REPONSIBLE FOR?**

**Product / Market Management**:

- Develops operational product launch strategies and identifies product roll-out strategy in collaboration with global marketing and local cross functional teams.
- Development of sales, educational, and marketing tools to enable sales.
- Responsible for developing, coordinating and executing product training.
- Development and execution of professional education programs.
- Defines and executes professional conference strategies and tactics for franchise/products.
- Develops creative approaches to market both new and existing products.

**Market Development**:

- Develops and executes digital strategies to increase therapy awareness and increase patient education
- Identifies clinical/market trends and suggests new product/marketing opportunities.
- Assists in the development and is responsible for the execution of post market strategies.
- Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals.
- Supports field execution of marketing programs through active presence in the field, working with Territory Managers and Market Development Managers.
- Assists in creating reimbursement strategies.

**Building and Maintaining Relationships**:

- Identifies and develops relationships with key opinion leaders in the field.
- Develops support structure and relationships with Territory Managers and Urology Leadership team through responsiveness to their questions, needs and issues.
- Develops and maintains relationships with key functional areas including Global Marketing, Clinical, Demand Planning and Regulatory.

**Planning and Analysis**:

- Franchise/product responsibility for developing competitive strategy and product analysis.
- Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning and marketing plans.
- Understands how product profit/loss is impacted by consignment plans, national contracts, etc.
- Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management.
- Development and management of the franchise budget (including programs, promotion, advertising, etc.)

**SKILLS AND QUALIFICATIONS**
- 3+ years previous experience within product/marketing role in medical device/medical equipment industry.
- Degree qualified, preferably in Marketing, Engineering.
- Experience of leading new product launches and the different elements needed for gold standard launches.
- Experience in developing, implementing and running Physician training and education.
- Proven experience as a team player with a winning attitude.
- Excellent written & verbal communication skills.
- Advanced knowledge of Microsoft 365 Suite including PowerPoint and Excel.
- Digital marketing experience would be preferred.

**KEY COMPETENICES REQUIRED FOR SUCCESS**

**Analysis & Problem Solving**:
Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions.

**Functional Expertise**

Stays up to date in area of expertise and demonstrates use of that knowledge to successfully achieve goals and objectives.

**Collaboration**

Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others.

**Relationship Building**

Establishes and maintains strong relationships internally and externally. Contributes to a culture of respect, diversity, and inclusion. Earns the respect and trust of others through effective interpersonal skills, integrity and authenticity.

**Customer Focus**

Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements.

**Planning**

Implements initiatives and plans that align with individual and team objectives. Carries out initiatives with clear deliverables, milestones, accountabilities and measures of success.

**Execution**

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

**DIVERSITY, EQUITY AND INCLUSION**
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