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Head of Marketing Technology

4 weeks ago

Sydney, Australia Fitness and Lifestyle Group Full time

Head of Marketing Technology & Insights
Brisbane or Sydney

**The Opportunity**:
Reporting directly to the Executive General Manager | Marketing & PR, the Head of Marketing Technology & Insights takes responsibility for marketing automation, digital CX, and customer insights across Fitness & Lifestyle Group's (FLG) Australia & New Zealand's portfolio of leading fitness brands - including Goodlife Health Clubs, Fitness First, Zap Fitness 24-7, Barry's and Jetts New Zealand.
Overseeing a team of three specialists, our ideal Head of Marketing Technology & Insights will be data-driven and experience-led. They will strive to ensure our marketing is customer-centric, led by insight and driven by efficiency, creating campaigns that are relevant to our audience and commercialised as revenue back into the business.
FLG is committed to promoting a healthy work-life balance. This is a hybrid role, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.

This role can operate from either of our modern offices in Sydney or Brisbane.

**Key duties and responsibilities will include**:

- Lead the strategic development and roadmap of marketing technology in collaboration with internal stakeholders and agencies
- Serve as the owner of all marketing technology platforms and digital optimisation and transformation projects for FLG Australia & NZ (including but limited to SFMC, GA4, Google Tag Manager, Campaign Manager, Ask Nicely, Formstack & Contentful)
- Champion digital customer experience and develop impactful and measurable strategies to improve UX, SEO and CRO
- Lead the strategy for omni-channel customer journeys and campaigns across the full lifecycle
- Own the market insights & research, including Voice of Customer (NPS, CSAT) and other customer insight-led initiatives
- Lead the presentation and communication of research and data and provide research advice and guidance to key stakeholders to ensure research outcomes are understood and accurately interpreted.
- Own and lead the implementation of digital analytics and reporting.
- Drive and oversee the implementation of relevant people leadership processes (KPI setting, performance appraisals, and talent/succession reviews)
- Promote a culture of success and accountability with the team and help the team comfortably learn from success, failure, and feedback 

**To be successful in this role you will need**:

- Proven experience with Customer Insights and VOC
- Demonstrated experience in Customer Experience & omni channel Lifecyle Marketing strategy.
- Proven experience in reporting and analytics
- Experience in leading teams and working with a range or stakeholders - including Executive, direct reports, operations, analytics, technology, and external partners.
- Natural ability to focus on big ideas that drive significant change but enjoys diving deep into the details.
- Data-orientated with excellent analytical skills and ability to generate and quickly execute upon actionable recommendations based on the synthesis and analyses of data

**In return we offer you**:

- A competitive salary plus super
- A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one
- Hybrid working - mixing in office and work-from-home
- A modern, open-plan office in the heart of Brisbane's West End, with onsite café a complimentary barista coffee OR modern shared space at The Commons in Surry Hills
- You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us.
- A wide range of benefits including a complimentary gym membership

**About Us**:
FLG is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.

Please click 'Apply' to submit a resume that details your experience, attributes, and achievements.

**Our Commitment to Diversity and Inclusion**:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our o