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Sport & Entertainment - Creative Team (Mid-weight)

8 months ago

Sydney, Australia M&C Saatchi Group Full time

**About M&C Saatchi Sport & Entertainment**:
M&C Saatchi Sport & Entertainment is the PR and partnership agency within the M&C Saatchi Group. We are a full-service passion marketing agency that connects brands to Australians through the things they love. We’re dedicated, smart and collaborative experts in our field. We're passionate about coming together to create and realise big ambitions for some of the largest brands in the country.

As part of the M&C Saatchi Group we come together to realise BIG AMBITIONS. And ours is to be the most connected creative company by organising original thinkers in uncommon ways.

We celebrate people who embrace our values and BIG AMBITIONS and the opportunity is here now for a Creative Team (mid-weight) to join our team in Sydney.

**The Opportunity - Creative Team**:
This team will think differently to traditional advertising creatives, with a focus on storytelling across multiple channels with a big focus on earned. Our work reflects the new ways audiences cultivate their passions, consume media and share stories by delivering integrated communications campaigns including but not limited to sponsorship, brand partnerships, experiential, PR, social and content.

The ideal team will possess amongst them exceptional writing skills, a deep understanding of the industry, and a passion for storytelling. In this role, you will be responsible for crafting the tone of voice and engaging copy that effectively communicates our brand's message across various platforms, including press releases, partnership collateral, social media content, and more. And the Art Director partner will creative visual concepts and storylines that effectively convey the campaign ideas, brand's values, mission, and key messages.

The key difference is knowing how to come up with a PR idea, not just how to PR an advertising idea.

You’ll understand how to create experiences for the consumer’s of our clients brands who also happen to be sports and entertainment fans. You’ll help our brands touch the fans’ hearts via creating change and impact in the world of music, fashion, football, cricket, surfing, netball etc, be it through experiential events, social media campaigns, online activations or press exclusives.

**A snapshot of what you'll do as a team**:

- Drive brilliance in ideas, craft and strategy across all channel touchpoints and ensure that creative work delivers against the brief and brand strategy
- Develop Compelling Copy:

- Collaborate with the PR team and partnerships teams to creatively express and articulate ideas across channels. Have a good understanding of how to write captivating copy for press releases and other PR materials
- Write engaging and informative content for collateral, including presentations, pitch decks, and promotional materials
- Craft compelling social media copy, including captions, posts, tweets, and comments, tailored to various platforms and target audiences. Including selecting VO artists and overseeing edits from production partners
- Ensure all copy aligns with brand guidelines, tone, and messaging
- Storytelling and Content Creation:

- Develop creative visual concepts and storylines that effectively convey the campaign ideas, brand's values, mission, and key messages
- Collaborate with cross-functional teams to brainstorm and ideate innovative content and activation ideas for brand promotion
- Create storyboards and visual treatments for shoots
- Create high-quality, engaging written content for blog posts, articles, newsletters, and other digital platforms
- Conduct thorough research to gather relevant information and maintain up-to-date knowledge of industry trends, news, and events
- Experiential and Events
- Collaborate with the experiential team to develop engaging and immersive brand experiences.
- Write compelling copy for experiential activations, event descriptions, invitations, signage, and other event-related materials
- Directly contribute to new business pitches for the Agency, and across the group
- Partner with all Sport & Entertainment team members to help identify possibilities for creative solutions that connect consumers with clients’ brands in personal and memorable ways
- Collaborate and contribute to the creative process to deliver world-class, award-winning work, specialising in Social Content and Earned Media, on behalf of group clients
- Have a good idea of campaign and production costs so as to concept realistic ideas within client budgets
- Proactively identify and generate speculative ideas and growth opportunities
- Plus, much more our Talent Team will share the full job description in the interview stage

**Skills & Attributes**:

- A ‘just do it’ mentality to breaking down barriers or solving problems
- Infectious passion underpinned by commitment to delivery
- Passionate about all things social, PR, influencer marketing, experiential and content. Plus good technical knowledge of digital production processes
- Pl