Marketing Manager

4 weeks ago

Sydney, Australia SEA LIFE Full time

**Marketing Manager - SEA LIFE & WILD LIFE**

Admin Building (at rear of Aquarium), 1-5 Wheat Road; Darling Harbour
Sydney, NSW, 2000
Australia

***

We have a unique opportunity to join our passionate team as a **Marketing Manager** at SEA LIFE Sydney Aquarium and WILD LIFE Sydney Zoo.

**Job Highlights**:

- Unique opportunity to join the marketing management team, overseeing two of Sydney’s top attractions - including an iconic global brand, SEA LIFE, and WILD LIFE.
- Gain experience working on large and exciting projects, managing national marketing campaigns and innovative PR plans
- Join a global industry leader and take advantage of great staff perks, development opportunities, and fun team events
- Work in an office full of experienced Marketing professionals, right next door to cuddly koalas, amazing marine life and A-list celebs.

**Who are Merlin Entertainments?**

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 120 attractions across 25 countries, delivering memorable experiences to nearly 65 million visitors a year. We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILD LIFE, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

**About the role**

Based in our Business Support offices at our Darling Harbour attractions, you will be reporting to the Head of Marketing - NSW, and will be responsible for planning, delivering, and executing the brand marketing plans across our two animal attractions to achieve admissions volume and revenue targets.

With a robust understanding of all elements of the marketing mix, you will write the annual attraction marketing plans, and implement them with the support of your team, targeting our core audiences with relevant campaigns and products in line with current customer insight. A creative, strategic analytical approach is required to ensure these plans maximise consumer awareness across all of our comms channels and ultimately drive visitation to our SEA LIFE and WILD LIFE attractions in Sydney.

You will work closely with the wider ANZ Sales & Marketing teams - including e-Commerce, Trade Sales, and Public Relations - as well as the onsite Operations and Commercial Teams to coordinate marketing initiatives. You will also be supporting the Head of Marketing to develop and execute the cluster ticket strategy. Meeting deadlines, possessing strong attention to detail, as well as excellent interpersonal skills will be the keys to success for this role.

You will be diving deep into a unique marketing role where no two days are quite the same. Whether that be working alongside our curatorial teams to plan and promote our incredible ocean environments, communicating our amazing conservation initiatives or launching fantastic new products and campaigns at our two iconic attractions - a fast-paced but incredibly fun challenge awaits

**About You**

You are a passionate, digitally savvy marketeer who is looking to take their marketing career to the next level. A love for visitor attractions, travel, and tourism is essential for any of our roles, and you will need to have passion for delivering truly memorable experiences to our guests. To truly shine in this position, you will also have:

- 3-5 years of relevant marketing experience
- A Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Prior team management experience, driving teams to deliver on key marketing strategies
- Strong organisation skills
- Excellent communication skills, including written and verbal
- Creative and strategic thinker, looking to identify innovative new ways to promote our attractions and products
- Good relationship builder, able to liaise at all levels, including external suppliers
- Be creative and thrive on championing new initiatives within and beyond scope of position

**What we can offer you**
- ** **Flexible working policy
- Corporate benefits such as free entry to all our attractions WORLDWIDE
- Other external and internal discounts such as 25% off in our stores and cafes
- Additional Leave, including birthday, wellbeing, and volunteer leave to give back to a cause you care about
- Domestic and global opportunities to expand your skills and grow your career in the long term, including internal and external professional development courses

Perhaps the biggest benefits of joining us, however, are the amazing opportunities to advance your career. Merlin is a large, global, expanding business, so for a high-reaching and dedicated individual looking to go much further with their career, we can provide the opportunities and the support to help you realise your potential.

**Our culture & values**

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages ou

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