Journey Expert

4 weeks ago

Docklands, Australia ANZ Banking Group Full time

**Req ID**: 49344

**Department**: AR Strategic Direction

**Division**: Australia Retail

**Location**: Docklands
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things
- whether they’re buying a home, building a business or saving for things big or small.

As a Journey Expert - Marketing, your role is to manage the sales journeys of prospective customers utilising performance media advertising and owned digital channels to enable the purchase ANZ products which meet their needs. We work with media and creative agencies to attract and engage potential customers. Working collaboratively with the content, UX, data and marketing teams you will uplift conversion journeys via optimisation and personalisation. We engage with marketing, product and business stakeholders to deliver digital experiences in conjunction with above the line campaigns.

**The Journey Expert - Marketing is also accountable for**:
Managing digital marketing media activity to attract prospective customers onsite by providing seamless digital experiences.

Develop, implement and optimise audience segmentation strategies across onsite and offsite environments.

Engaging customers through personalised on-site experiences to help them navigate through the digital journey.

Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.

Collaborating with the Brand and Advertising, and Strategic marketing teams to ensure marketing campaigns have maximum impact on acquisition.

**Role Location**: 833 Collins Street, Docklands VIC 3008

**Role Type**: 12-month Secondment opportunity

**Schedule**: Full Time

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
4+ years experience in digital marketing preferably with Finance or service industry experience
Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes
Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production
Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
Strong stakeholder management and influencing skills
Commercially savvy with strong results focus
Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives
A growth mindset, resilient nature, and an ability to cope and support others during uncertainty
Experience with Google Ads, Meta Business Manager, Adobe Analytics, JIRA and/or Confluence
Keen interest in Digital channels and optimal customer experience.
Experience in developing audience segmentation strategies across website and media environments incorporating test and learn approach.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

07/09/2023, 11.59pm, (Melbourne Australia)

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