Social Media Measurement Analyst

3 days ago

Sydney, Australia Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Measurement Analyst

As a Social Media Measurement Analyst supporting our client - one of the largest technology brands, you’ll play a pivotal role in owning measurement and analysis of their social booster campaigns and how it fits in the broader social marketing campaigns.

Your primary focus will be creating engaging and cutting-edge social strategies targeted toward consumers. You will work across a number of our client's products and consumer apps in APAC to deliver methodological and intelligent campaign performance insight reports. You’ll also be the bridge between the country, regional and global teams. It’s imperative to be a self-starter, dynamic with a can-do attitude. This opportunity would suit someone knowledgeable and skilled in marketing measurement, Social Media and Analytics, with solid spreadsheet skills and a love of data and interested in exploring new ways of using data to drive business value.

Role:

- Own analysis, reporting and relevant dashboards of performance across APAC marketing campaigns.
- Setup, maintain and develop social campaign databases across key markets and products for establishing relevant baselines.
- Showcase and create learning decks with best case practices to advance campaign effectiveness and creative excellence.
- Support local markets with their key tentpole social campaigns by developing consistent measurement frameworks consisting of methodologies from Social data, creative testing and Brand Lift surveys.
- Help client teams distil their key business and marketing objectives into social marketing experiments.
- Have a decent understanding of the opportunities to “cut through the noise” and how to
- use Earned Social to derive those insights methodologically.
- Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant partner agencies working on social.
- Lead discussions broadly around social campaign measurement (Paid, Owned, Earned) between client marketing teams and supporting agencies.
- Initiate experimental or pilot projects on your own.

You:

- 5 years+ of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, digital marketing or marketing analyst
- Understanding of how Paid Social works across all major platforms. From setup to measurement.
- Understanding different marketing measurement methodologies (eg. creative testing) throughout the planning process.
- Skilled in data management and visualisation tools (Sheets, Slides, Data Studio).
- SPSS, R, and Python skills would be an added benefit but not a must.
- A keen interest in data-driven marketing, understanding the vital role data plays in campaigns or always-on strategy.
- Capable of visualising data and quickly producing charts and graphs that tell a story to our client team and their internal marketers.
- Relevant skills in working with social listening tools (e.g. Brandwatch) and developing reliable syntaxes are a bonus but not a must-have.
- The ability to turn data into tangible learnings and recommendations that can be applied across marketing activities.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment with many stakeholders.
- Exceptional verbal and written English communications and presentation skills to support the projects spanning across JAPAC.

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