Cro Specialist

2 days ago


Melbourne, Australia StudioHawk Full time

Founded by Harry Sanders in 2015, StudioHawk is a specialised agency dedicated to search engine optimisation. Our SEO services are responsive, ethical, authentic, and delivered by a genuinely passionate and diverse team of SEO specialists in Melbourne and London. We are experts how SEO works. The journey of StudioHawk has been on the BBC World News, Forbes, SmartCompany, and dozens of other publications.

There’s a reason why we were named SEMRush’s agency of the year, as well as Optus Media Marketing and Advertising Business of the Year: it’s in our proven track record. StudioHawk clients reach their SEO goals and maintain an average of 300% ROI. How? We use white hat SEO techniques to make sure your site succeeds and isn’t at risk from Google penalties. Over 300 campaigns, and never a single penalisation or manual action due to our work.

When we aren’t doing SEO, we are contributing to the community through initiatives like the SEO Meetup which we help organise with over 2000 members, sit on the board of AWIA (Australian Web Industry Association) helping to regulate and oversee SEO as it matures as an industry. We also created a training platform called the Hawk Academy aiming to educate people about SEO and bring more people into the industry. You can also find some of the whitepapers we build to help guide initiatives, as well as regularly speaking at some of the biggest SEO conferences around the world on our speaking page.

**About StudioHawk**:
At StudioHawk, there are no generalists here; just damn good SEOs.

We’re happy we’ve nabbed some awards like SEMRush’s ‘Agency of the year’, APAC Search Awards ‘Best Large SEO Agency’, Global Agency Awards ‘Best Agency Culture’ and Optus Media Marketing and Advertising Business of the Year. And we’re stoked about working with over 400+ brands like New Balance, OfficeWorks, Good Guys, Cue, Aje Athletica, PetStock, Reject Shop & many more.

But our “why” extends beyond just business. From offering employment opportunities to those often overlooked, to boosting client success, to partnering with the Lighthouse Foundation - it's all about creating a positive impact in every aspect of what we do.

**Our Values**:
Create WOW

Continuous Growth and Learning

Humble Hawks, Take Accountability ️

We’ve Got Each Other’s Backs

**Perks of joining the Hawk’s nest**:
Annual Leave/ Vacation Leave

Birthday leave & surprise

Sick Leave

️ Lunch & learns

Mental health programs

Wheel spin prizes

Team events & activities

& lots more

**Your Role**:
Leading the charge on CRO optimisations and improvements for new business and current clients. Showcasing all the different ways CRO increases revenue for ecommerce and inbound leads for B2B companies. Working directly in the “growth” team at StudioHawk supporting CRO suggestions, recommendations and reporting for StudioHawk.

**Key Responsibilities**:
Include but not limited to;
Conduct comprehensive website audits to identify conversion bottlenecks, usability issues, and opportunities for improvement.

Develop and execute data-driven CRO strategies tailored to the specific needs and goals of eCommerce and B2B clients.

Collaborate with cross-functional teams including SEO analysts, UX designers, content creators, and developers to implement CRO initiatives.

Utilize analytical tools such as Google Analytics, Hotjar, and A/B testing platforms to gather insights and measure the effectiveness of CRO efforts.

Conduct thorough analysis of user behavior, customer journeys, and website performance metrics to inform optimization strategies.

Implement A/B tests, multivariate tests, and other experimentation techniques to validate hypotheses and optimize conversion funnels.

Optimize website elements including landing pages, product pages, checkout processes, forms, and calls-to-action to improve conversion rates.

Stay updated on industry trends, best practices, and emerging technologies in CRO, eCommerce, and B2B marketing to maintain a competitive edge.

Ready to Soar with the Hawks?

If you’re excited about the opportunity to contribute to the success of StudioHawk and possess the skills we’re looking for, we can’t wait to meet you. Send us your CV and a cover letter explaining why you’re the perfect fit for this role. Be sure to include your favourite hobby in your cover letter so we know you’ve read this

2-3+ years of CRO experience

Previous history of working for an Australian based digital marketing agency

Full time availability

Experience working with ecommerce and B2B

**Your Role**:
Leading the charge on CRO optimisations and improvements for new business and current clients. Showcasing all the different ways CRO increases revenue for ecommerce and inbound leads for B2B companies. Working directly in the “growth” team at StudioHawk supporting CRO suggestions, recommendations and reporting for StudioHawk.

**Key Responsibilities**:
Include but not limited t


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