Digital Data Specialist
7 days ago
Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing and medical visa services.
About the opportunity
The purpose of the Digital Data Specialist role is to implement the digital data layer of Bupa digital estate as per standard.
Digital data specialist will work within the Digital Insights team in translating requirements into action. This role will maintain and extend the digital data layer so that it is coherent, transparent and consumable; and ensure that digital data capture is consistent over time to enable digital metrics tracking and trending. Digital data specialist will also provide technical support and advice in CRO & Personalisation program and Insights Driven Optimisation for website.
How will I help?
Team player: Working alongside of a team of analytic professionals in coming up with solutions that best suited for business need.
Problem solver: Thinking creatively, out of the box ,thriving on challenges requiring innovative solutions.
Analytical and strategic thinking: Ability to solve problems, situations or opportunities with mínimal guidance.
Planning and Organisation: Clearly defined objectives, plan activities and projects well in advance and take account of possible changing circumstances
Prioritisation: Knowing how and when to prioritise, setting right expectations to stakeholders.
Bring an open mind and engage in an open dialogue with colleagues
Contribute to decisions on digital metrics
Collaborate with other reporting and insights teams across Bupa to share information
You may also carry out any other duties reasonably requested by Bupa from time to time
What do I need?
- Experience in a similar role with experience in Marketing Tag implementation and running multivariate test for insight based optimisation
- Experience setting up tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager or Ensighten (We use Tealium in Bupa)
- Good understanding of tag management data layer
- Experience working directly with developers in implementing analytic solutions
- Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social
- Adobe Analytics and Target Premium extensive experience (preferable)
- You are a positive and supportive individual with a flexible, can-do attitude and the ability to see the bigger picture
Tools Experience
Tealium, Adobe Analytics, Adobe Target or other tag management and analytic solutions, Microsoft Office (Advanced Excel), Sitecore (desirable), Tealium audience manager and Tealium data access
What’s in it for you?
As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.
Discount on our health insurance, travel, car, home, contents and pet insurance products as well as Bupa services such as Dental and Optical
A ‘People First’ wellness program - SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides and product discounts. You will feel happier & healthier for working at Bupa
Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
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