Customer Lifecycle Marketing
1 day ago
My client has been a leader in the online trading space for over 30 years, winning countless awards for their technological brilliance. Their growth over the past 5 years is unrivalled and phenomenal. You’d be joining a business with a growing, invested culture where you can grow, learn and accelerate your career.
- The business offers true working flexibility, have amazing offices in the Sydney CBD and most importantly has a team culture that you would love to be a part of. They offer working flexibility, great bonuses and many other incentives as well.
Role and responsibilities:
- Work closely with the Senior Lifecycle Marketing Manager to assist in the delivery of the strategy to the customers.
- Manage and mentor 3 Customer Lifecycle Marketing Coordinators/Specialist
- Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
- Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
- Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimise campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
- Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies. General responsibilities
- Support the Senior Lifecycle Marketing Manager with planning and relevant budget management.
- Provide ad hoc digital support, back up and assistance to other team members within the marketing division as necessary.
To be successful:
- 4+ years in a similar CRM/Lifecycle/Direct marketing role.
- Managed and lead an effective CRM/Lifecycle marketing team
- Tertiary qualification in Marketing, Business IT or a related field of study.
- Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
- Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
- Advanced knowledge of Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.
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