Global Content and Collaboration Manager

2 weeks ago

Melbourne, Australia Treasury Wine Estates Full time

**About the role**

Reporting to the Head of Marketing '“ Content and Media you will be responsible for managing brand collaborations and the delivery of all creative assets and paid media to support effective launches. Delivering engaging content including leading the social media and content delivery as well as content to support all major activations you will help Penfolds stay at the forefront of luxury and culture.
- Manage the delivery of creative assets and inspirational content to support each collaboration or brand partnership launch
- Key contact for partners on launches and activity, including leading weekly internal and external WIPs.
- Manage the global paid media partnership to support product collaboration launch plans.
- Manage the refreshed social media strategy and content calendar with external agencies including social first influencer partnerships.
- Target and approach suitable partners (brands and talent) that deliver on our new luxury positioning and immediately connect Penfolds to culture.

**About you**

You will bring strong partnership management experience ideally within a luxury goods or cultural focused global brand. With demonstrated experience with connecting a brand to culture you will have a proven track-record of delivering high-profile, global marketing campaigns.
- Deep expertise in managing branded collaborations with designer brands and/or high-profile artists or creative directors at a global scale.
- A strong understanding and work experience in US, China, South-East Asia and/or Europe.
- An expert in delivering inspirational content at a high level, including engaging and disruptive creative assets
- Demonstrated ability to create and manage high-profile, global marketing campaigns.
- Demonstrated experience in delivering a cultural strategy for a global brand.

**What's in it for you**
- Access to the world's most admired wines through our employee product allowance
- True flexibility in determining how, when and where you work to achieve your potential
- Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
- Opportunity to build a career across multiple functions (we're really good at doing this)
- Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '“ an additional day of leave each year, for you to do you

**What's it like to work here?**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**It takes all varietals**

**How to apply

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