Consumer Marketing Manager

2 days ago


Doncaster, Australia Abbott Laboratories Full time

As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s new life changing continuous glucose monitoring technology is revolutionising the way people manage their glucose. _

We have an exciting opportunity for a **Consumer Marketing Manager** to join our **Diabetes **business in a diverse, multi faced role with the opportunity to grow your career. This role is based in **Doncaster, Victoria.**

Reporting to the _Head of Marketing, ANZ_, you will be responsible for developing and implementing world-class consumer marketing plans, strategies and tactics for the FreeStyle Libre family of products and its digital health tools. You will drive the growth and brand within ANZ via product launches, consumer campaigns, PR, advocacy and key partnerships.

**Main responsibilities are, and not limited to**:

- Spearhead multiple projects in partnership with regional and global stakeholders to implement localised consumer marketing strategies and tactics
- Work in partnership with APAC and Global to define the product launch roadmap for ANZ and drive the launch of new products and service offerings
- Lead the development of consumer positioning and targeting strategies and creative processes including concept testing and messaging across owned, earned, paid and shared channels
- Lead the insights-based decisions with a strong focus on reporting of marketing KPIs to deploy metrics and control measures that allow for a data-driven marketing approach
- Participate in the development and implementation of consumer onboarding and education programs
- Build, deploy and proactively manage relevant parts of the ANZ marketing budget aligned to sources of growth across the consumer lifecycle
- Identify and own key consumer influencer relationships and build programs that will help drive brand awareness and SOV on key social media platforms
- Work collaboratively with PR/PA, Market Access and Commercial to develop best in class PR and advocacy plans and identify a pipeline of case studies
- Own key peak bodies (patient organisations) relationships, and work in partnership to jointly define and drive improved engagement and outcomes for people living with diabetes in Australia
- Act as brand steward for ADC and its offerings in Australia
- Partner with the Area and Global teams to identify, develop, and own appropriate agency and vendor partnerships
- Spot opportunities for the FreeStyle brand to enrich the patient to HCP relationship in meaningful ways

**What you will bring to this role**:

- Port-graduate or tertiary qualifications in Marketing, Business or equivalent
- At least 4 years of strategic marketing and brand management experience at a country, regional or global level for a reputable consumer brand
- Effective communication that is highly engaging and influential
- A high level of emotional intelligence
- Ability to collaborate effectively and build strong relationships
- Advanced knowledge of and experience using Microsoft PowerPoint and Excel

**What we offer you**
- Wellness Programs
- Professional and Personal development opportunities
- Being part of an organisation reputed to be a World’s Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity

**Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.**

**Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.**

In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.



  • Doncaster, Australia Abbott Laboratories Full time

    As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s new life changing continuous glucose monitoring technology is revolutionising the way people manage their...

  • CRM Marketing Manager

    7 months ago


    Doncaster, Australia Abbott Laboratories Full time

    Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s life changing flash glucose monitoring technology is revolutionizing the way people monitor their glucose._ An exciting opportunity has arisen for an experienced **CRM Marketing Manager **to drive the planning, implementation and digitisation of a...


  • Doncaster, Australia Jinding Full time

    **Introduction**: The role... The Group Marketing Manager will be responsible for implementing the overall corporate B2B and B2C brand development strategy and marketing plan for the real estate business. This role will focus on executing marketing initiatives across various channels, managing external agencies, and collaborating with internal teams to...


  • Doncaster, Australia Abbott Laboratories Full time

    **Primary Job Function**: Coordinating and executing key Marketing initiatives and activities for the FreeStyle Libre portfolio across Australia and New Zealand by collaborating with Marketing Managers and the Head of Marketing. **Core Job Responsibilities**: - Support the Marketing team with coordination and execution of day-to-day Marketing...

  • Gym Brand Ambassador

    7 months ago


    Doncaster, Australia Hive Direct Marketing Solutions Full time

    Elevate Your Career with Hive: Leaders in Sales & Marketing Unlock the door to a professional journey with Hive, where experience meets excellence. Boasting over two decades of expertise in the Australian sales and marketing sector, we are the trusted partners of brands with exceptional products. Our commitment to fostering a positive working environment...


  • Doncaster, Australia Hairhouse Full time

    Hairhouse has an exciting opportunity for a **Digital Marketing Coordinator **to join the Marketing Team within our Support Centre team based in Doncaster. Reporting to the Digital Marketing Executive, the role will be responsible for executing and coordinating the digital marketing programs and campaigns in line with the annual marketing plan. **The main...


  • Doncaster, Australia Abbott Laboratories Full time

    **Working at Abbott**: **At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to**: - ** Career development with an international company where you can grow the career you dream of.**: - ** Amazing health and wellness benefits and perks.**: - ** A company...

  • Graphic Design

    4 days ago


    Doncaster, Australia Global 360 Full time

    Doncaster Head Office Location - Full-Time Position - Career Growth Opportunities **The Company**: Positioned as one of Australia's leading Building and Construction companies, Johns Lyng Group has been established since 1953 and has a reputation for excellence. Highly talented business units coupled with management's transparent and honest attitude towards...


  • Doncaster, Australia Lego Certified Stores Full time

    Our LEGO® Certified Store at Doncaster is looking for its new energetic Assistant Store Manager. The store features life-sized LEGO® models, a Pick-a-Brick wall, hard to find product releases and amazing bricks in hands engagement opportunities. Designed in partnership with LEGO® ANZ, this store is an integral part of our LEGO® Certified Store network...


  • Doncaster, Australia Hairhouse Full time

    Hairhouse has an opportunity for a Social Media Content Creator to join the Marketing Team within our Support Centre based in Doncaster. Reporting to the Digital Marketing Executive and working alongside the current Social Media Content Creator, the role will be responsible for creating engaging and on trend content for Hairhouse and its brands across all...


  • Doncaster, Australia MERCURE Full time

    **Company Description** Mercure Melbourne Doncaster is a 183 room & suite hotel is Australia’s first of the next generation Mercure brand, introducing approachable elegance in an untouched pocket of the Eastern Suburbs. Featuring restaurant, indoor heated swimming pool, elite fitness centre, expansive outdoor terraces with views from the Yarra Ranges to...

  • Assistant Manager

    7 months ago


    Doncaster, Australia The Body Shop International Limited Full time

    **The Body Shop**: When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about...


  • Doncaster East, Australia Amplifon Full time

    **Store Manager** Salary Field: $61k + Super + Performance Bonuses + Onsite Parking - Permanent role, ability to purchase extra leave, health & wellbeing program - Annual salary review, paid parental leave, budget to organise monthly activities - Leadership development courses, mentoring with leader to accelerate your growth Lead a team of part time &...


  • Doncaster, Australia Hype DC Full time

    Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of...

  • Kiosk Manager

    7 months ago


    Doncaster, Australia Creative Activation Full time

    **About our client** Trinny London has generated millions of sales by developing accessible and innovative products, acquired hundreds of thousands of supporters and customers all over the world, and more importantly, built a talented and motivated team to support fantastic growth. **About you** We are looking for Full-time Kiosk Manager to join the team...


  • Doncaster, Australia Clemenger Group Ltd Retail Services Full time

    **About our client** Trinny London has generated millions of sales by developing accessible and innovative products, acquired hundreds of thousands of supporters and customers all over the world, and more importantly, built a talented and motivated team to support fantastic growth. **About you** We are looking for Full-time Assistant Kiosk Manager to join...


  • Doncaster East, Australia Baptcare Full time

    Residential Care & Services Manager The Orchards, VIC Step up your leadership experience with our facility Enjoy the benefits of salary packaging with up to $18,500 pa tax free! Competitive salary with an opportunity to make a significant contribution to the community Residential Care & Services Manager Residential Aged Care The Orchards Community -...


  • Doncaster, Australia The Sporting Globe Full time

    **Join Our Team as an Assistant Venue Manager at Sporting Globe Bar!** The Sporting Globe Bar and Grill is a popular sports bar and grill chain that offers function, casual dining, and a large bar space with TAB based in Australia. With locations across the country, it has become a destination for sports enthusiasts, offering a unique dining experience and...


  • Doncaster, Australia The Sporting Globe Full time

    **Join Our Team as an Assistant Venue Manager at The Sporting Globe** The Sporting Globe Bar and Grill is a popular sports bar and grill chain that offers function, casual dining, and a large bar space with TAB based in Australia. With locations across the country, it has become a destination for sports enthusiasts, offering a unique dining experience and...


  • Doncaster, Australia Miele ANZ Full time

    Exciting career opportunity for a motivated and driven individual - Join a global brand selling premium appliances - Flexible hybrid work. On site parking at our Hawthorn East office location! **About Miele** The ideology of _“Immer Besser” _(Forever Better) is entrenched in the Miele culture and is one of growth and commitment for continuous...