Media Manager

2 weeks ago

Sydney Central Business District, Australia HCF Full time

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our 2025 Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

**About the Role**

The Media Manager is responsible for leading HCF’s ecosystem of paid media activities. Reporting into the Senior Media Manager, you will be responsible for developing the media strategy, implementation and measurement of campaigns across our portfolio of products.

You will lead the planning, analysis, optimisation and reporting of paid media campaigns to help realise our broader business growth strategy. You will also support creative development, optimisation and play a fundamental role in identifying and testing data enhancements and audience segmentation initiatives.

**Key Responsibilities**
- Work closely with the Senior Media Manager and the broader advertising team, digital team and data analytics to manage and implement aligned campaigns
- Ongoing optimisations across paid media activity to deliver on business targets, drive cost efficiencies and improve the quality of leads generated
- Track and report on effectiveness of all campaigns to senior stakeholders
- Keeping abreast of digital innovation and best in class practices, investigate market trends and category specific trends
- Write and develop proposals, reports and presentations for internal stakeholders
- Develop and manage 1st and 3rd party data enhancement strategy of paid digital activities
- Assist Senior Management with tasks and projects as delegated that relate to HCF’s Business and marketing objectives
- Co-ordinate and contribute to post implementation analysis/review to enable understanding of communication program effectiveness

**About You**
- Tertiary qualifications in communications or advertising/marketing or related field/s
- Over 5 years’ experience in media and campaign strategy
- Experienced in media planning, creative production processes across offline and online
- Agency management experience and stakeholder management skills
- Excellent organisational abilities, ability to multi task, and work under pressure
- High attention to detail, project management skills, and ability to think independently
- High level of written and verbal communication
- Ability to interact effectively and build strong relationships
- Experience in tech platforms such as the Google stack (SA360, DV360, CM), Facebook Ads Manager, Adobe Advertising Cloud, Tableau
- Excellent budget management skills

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your wellbeing journey, so that you can be at your best.

We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- 50% subsidy on HCF Private Health Insurance
- Flexible working arrangements including the opportunity to work from Home (WFH), hybrid or from our modern Sydney offices
- 18 weeks Parental Leave for all new parents
- Mental Health & Wellbeing programs
- Discounts on HCF’s suite of products, life, pet, travel and general insurance

Growing your career at HCF is a priority for us. We fill approximately 40% of our roles internally To support your growth and development we have many learning opportunities internally and externally with study leave and study assistance to further support. With our flexible working arrangements, growing with us is made easier in our own uncommon way. #LI-HB1

**A career with us - How to Apply**
- At HCF, we are dedicated to fostering an inclusive and collaborative work environment that upholds our core values. We look for the human in each other and use that to guide what we do and how we do it. HCF takes pride in our diverse workforce and inclusive workplace culture and we celebrate the richness of perspectives brought by individuals with different backgrounds and experiences, including age, ethnicity, cultural or spiritual background, gender identity, disability, education, and socio-economic status._

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