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Ecommerce Manager

4 weeks ago

Sydney, Australia Six Degrees Executive Full time

Location:
- Sydney- Job Type:
- Permanent- Salary:
- $150000 - $165000 per annum- Contact:
- Vicky Semidang We are thrilled to partner with The Cheesecake Shop in their search for a talented and experienced Ecommerce Manager to lead their online sales channels and drive growth during transformative time for the company. You will be responsible for the overall management and optimisation of the e-commerce platform, including website redevelopment. You will work closely with cross functional teams to enhance the online experience, develop, and execute marketing campaigns, and identify new revenue streams.

**About the company**
The cheesecake Shop, founded in 1991 in Sydney, has grown to become a highly successful international franchise with over 230 stores cake bakeries and 2000 employees across Australia and New Zealand. Their dedication to excellence has been recognised with numerous awards, including the Australian established Franchisor of the year award in 2020 from the Franchise council of Australia. The company also was awarded a 5-star franchise rating in November 2021 for demonstrating outstanding performance and transparency in their business operations.

**Responsibilities**:

- Develop and implement ecommerce strategies to drive website traffic, increase sales and improve customer engagement and satisfaction.
- Manage the entire ecommerce operation, including website development, content creation and user experience optimisation.
- Lead the website redevelopment project from start to finish, ensuring it is delivered on time, within budget, to a high standard.
- Collaborate with marketing team to develop and execute promotional campaigns, sales events, and other initiatives to drive sales growth.
- Monitor and analyse website traffic, performance metrics and customer behaviour to identify opportunities for optimisation and improvement.
- Manage budgets ad allocate resources effectively to achieve business goals and objectives.
- Develop and implement testing plans to improve website performance and customer experience.
- Ensure the website is optimised for search engines and other online marketing channels.
- Develop and maintain strong relationships with external partners and vendors.
- Manage and optimise our social media channels, including content creating, advertising, and community engagement.
- Conduct industry research to develop original content ideas and identify new opportunities that drive increased brand awareness and conversions.

***

**Requirements**:

- Bachelor’s degree in marketing, ecommerce, business, or related field
- 3- 5+ years of experience in ecommerce with a proven track of record scaling ecommerce brands’ revenue year on year is a MUST, preferably in QSR, consumer products or Retail.
- Strong knowledge of website development and content management systems such as Shopify, Magento, or WordPress.
- Proven track record of delivering a successful website redevelopment, considered an advantageous qualification.
- Experience in managing and optimising ecommerce website traffic and conversion rates.
- Strong analytic skills and ability to interpret data to make informed decisions.
- Experience in managing budgets and allocating resources effectively.
- Ability to adapt to change and work in a fast-paced environment with strong creative thinking and problem-solving skills.
- Demonstrated ability to handle multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
- Ability to think strategically while also being hands-on and result oriented.

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