Marketing Specialist

3 weeks ago

Pyrmont, Australia Thomson Reuters Full time

Do you have experience in coordinating and managing digital marketing for an events business or team? Are you highly organised and tech savvy? In this rare role you will influence and manage the digital marketing of events in Australia and New Zealand and oversee the development and maintenance of the business' digital footprint.

This could suit a Marketing Specialist (Casual) with previous experience in coordinating and managing digital marketing function. Experience in digital system build out and back end and ensuring qualifying capability, integration and synergy with vendors and Thomson Reuters systems is essential.

You will build, activate and measure omnichannel marketing campaigns to drive awareness and demand among sponsors and delegates. A key focus will be to select and leverage digital technology to establish a best-in-class digital portfolio which enhances the brand and opens up new advertising revenue streams.

This is a casual role which requires a minimum commitment of 3 working days per week.

**About the Role**
In this opportunity as Marketing Specialist (Casual), you will:

- Identify target audiences and devise digital marketing campaigns that engage, inform and motivate
- Analyze data to help shape future marketing strategies
- Contribute to processes that help enhance structures and process improvements in digital marketing prioritization, measurement and deployment
- Identify trends and insights, optimize spend and performance based on the insights
- Create paid media campaigns and optimize based on pre-determined KPIs
- Create effective SEM and content marketing strategies
- Coordinate external media and internal stakeholders to prepare go to market communication strategies

**About You**
You're a fit for the role of Marketing Specialist (Casual) if your background includes:

- Minimum 4 years plus managing events with significant digital marketing experience in the above, driving uplift in demand and positive customer experience essential.
- A track record in building a successful digital marketing events function including making technology recommendations and qualifying and managing tech vendors effectively.
- Experience in technology that manages marketing website brand pages, creates highly functioning registrations, manages speakers, delegate payments, live streaming and speaker follow up etc essential.
- Able to work effectively with events and marketing professionals and the wider TR business to create compelling and seamless digital marketing event programs

**What's in it For You?**
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

- ** Hybrid Work Model**: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- ** Culture**:Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- ** Learning & Development**:LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- ** Social Impact**:Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
- ** Purpose Driven Work**:We have a superpower that we’ve never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

LI-DL2

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most:

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