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Trade Activation Manager

3 months ago

Sydney, Australia Kimberly-Clark Full time

People have looked to **Kimberly-Clark** brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
- Kimberly-Clark proudly leads the way in providing better care for a better world. _

Due to parental leave, we are seeking an experienced **Trade Activation Manager **to join our team on a 12 month fixed term contract. The role is an amazing opportunity for the successful individual to plan and own how our strategies are translated into how we engage our shoppers within Supermarket and Omni Channel touch points.

You will be responsible for deploying excellence in strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to drive further brand loyalty and have a direct impact of sales in store. You will also bring shopper insights back into the strategy creation internal to make for better decision marketing and innovation.

**Key Responsibilities**
- You will partner with the category, sales, operations and marketing teams to develop shopper platforms that drive our brands in context of the category visions and growth drivers while ensuring they live across channel
- Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel and medium
- Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of KC and competitor visibility and impact at all shopper touch-points
- Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths
- Review and develop shopper marketing plans to stimulate category participation incorporating into the annual brand plans
- Define and set annual business KPI’s/milestones for shopper engagement programs by channel
- Develop customised category/customer solutions based on identified areas of growth
- Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team
- Manage the total trade spend budget and ensure that monthly tracking and reporting is completed timely

**Requirements**:

- Relevant experience (3-5 year) in Shopper Marketing, Commercial and/or Brand Management within the CPG/FMCG industry
- Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets
- Experience in sales and /or category development advantageous
- Previous team or project leadership experience with emphasis on managing projects as well as creative agencies and production agencies
- Detailed understanding of consumer, shopper and customer needs/dynamics
- Previous experience managing large budgets and relevant monthly processes

**What’s on offer**:
Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

**T**o Be Considered**:
In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation.

**Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA**

**Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, and 2023**
- For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law._
- The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position._
- With an inclusive culture, our e