Loyalty Marketing Coordinator

3 weeks ago

Mulgrave, Australia Beacon Lighting Full time

**Join Australia's leading lighting retailer**:

- ** Full Time permanent role at our Support Centre located in Mulgrave**:

- ** Great company culture and benefits with flexible working arrangements**:

- ** Questions? Please contact Steve on 0457 535 904**

**About Beacon Lighting Group**
Established in Melbourne in 1967, Beacon Lighting is Australia’s leading specialist retailer of lights, ceiling fans and light globes, with over 120 stores nationwide. We’re driven by a passion to improve the homes and lives of our customers by always searching for and creating not only beautiful and exciting designs, but products that are innovative and gentle on the environment.

Our care for and commitment to our residential customers extends to our trade, wholesale and commercial customers too. We show them the most cost-effective and energy-efficient ways to light up or cool down their business through Beacon Lighting Commercial, Light Source Solutions, Masson For Light, and our international operations in New Zealand, Hong Kong, Germany, USA and China.

**The Role**

We are currently seeking a full time Loyalty Marketing Coordinator to join our team. Reporting to the Digital Marketing Manager, this role will be responsible for supporting the marketing team and loyalty programs by executing effective customer communications and optimizing the performance of campaigns to improve customer engagement and improving profitability.

Key responsibilities include:

- Assist with strategy development for Beacon loyalty programs
- Mentor and manage the Loyalty assistant.
- Develop loyalty campaigns (including promotional communications and automated customer journeys) that drive revenue through acquisition, retention, cross-sell and up-sell
- Design and execute testing strategies based on key hypotheses to deliver actionable learnings that contribute to both business and channel growth
- Collaborate with stakeholders to understand needs and goals, and manage all requests designed for loyalty campaigns
- Understand and analyse campaign performance metrics to communicate regular KPI reports & performance trends

**About You**

To be successful in this role you will demonstrate:

- Excellent written communication skills and basic HTML coding skills with the ability to problem solve
- Experience managing privacy (CAN-SPAM, CASL) compliance preferred
- Strong analytical skills, attention to detail and a competence in reviewing and understanding data
- Demonstrated ability to collaborate with colleagues across multiple business areas

**Benefits**

In return for your efforts, we offer an attractive salary package, generous product discounts and a great supportive team culture. Currently based in Mulgrave with relocating to Nunawading mid-2023, this role offers the security and convenience of on-site parking, as well the availability of flexible working arrangements. This is a fantastic opportunity to take the next step in your marketing career with an award winning marketing team that is continually going from strength to strength.

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