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Marketing Specialist
2 months ago
**ECU WORLDWIDE Australia Pty Ltd**, a leading name in the logistics and freight industry, is seeking a dynamic and experienced Marketing Specialist to join our team in Tullamarine, VIC. This is a fantastic opportunity for a marketing professional who is passionate about crafting impactful advertising policies and campaigns to support our sales objectives and promote our services to a global audience.
**Key Responsibilities**:
- **Strategic Advertising**: Plan, develop, and organize advertising policies and campaigns that align with our sales objectives, ensuring they effectively promote the attributes of our services and reach our target markets.
- **Campaign Coordination**: Coordinate the production of advertising campaigns, involving activities such as artwork, copywriting, media scripting, television and film production, and media placement, ensuring projects are completed within time and budget constraints.
- **Market Analysis**: Analyze consumer patterns and preferences, interpret and predict current and future consumer trends to support strategic decision-making.
- **Market Research**: Undertake comprehensive market research to identify market opportunities for new and existing services, including the collection and analysis of data and other statistical information.
- **Marketing Strategy**: Advise executives and clients on advertising strategies and campaigns, supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs.
- **Product and Service Promotion**: Commission market research and advise on all elements of marketing, including product mix, pricing, advertising and sales promotion, selling, and distribution channels, to maximize market penetration and profitability.
**Qualifications**:
- Minimum of 2 years of experience in a marketing role, preferably within the logistics, freight, or related industry.
- Strong understanding of advertising strategies, consumer behavior analysis, and market research techniques.
- Proficiency in coordinating advertising campaigns and managing projects within time and budget constraints.
- Excellent communication, analytical, and organizational skills.
- Ability to work collaboratively in a team environment as well as independently.
**Location**: Tullamarine, VIC
**Salary Range**: $65,000 - $75,000 plus superannuation per annum
**How to Apply**:
If you are a motivated Marketing Specialist ready to take your career to the next level with a global leader, we would love to hear from you. Please submit your resume and cover letter outlining your suitability for the role and your experience in line with the key responsibilities listed above.
ECU WORLDWIDE Australia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
**Salary**: $65,000.00 - $75,000.00 per year
Work Location: In person
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