Social Media
6 months ago
Highly successful apparel brand
- 12 month maternity leave contract
- Generous salary including contract completion bonus
- Office in Waterloo with 1 day/week WFH
Our client is a growing apparel retailer with both brick and mortar and a strong eCommerce presence across Australia.
Reporting into the Head of Creative & Marketing, with 1 direct report, The Social Media & Marketing Manager role (12 month contract) role will be responsible for the Social Media strategy, with a focus on organic, brand and influencer partnerships, channel growth and optimisation across Instagram, Facebook, YouTube and TikTok.
This role will suit someone that enjoys working on creative campaigns, that can be hands-on, yet strategic in their thinking and wants to take ownership over organic social.
**Key responsibilities include**:
- Growth of their organic social channels and community
- Strategic understanding of all social channels to push the boundaries
- Map out a comprehensive social marketing plan and drive strategies that are proven by testing and metrics
- Compile reports for management showing return on investment
- Lead the development of content strategies and set measurable goals for constant review
- Identify and facilitate PR opportunities and partnerships
- Create a regular content publishing schedule across all channels
- Develop relevant content topics to reach target customers
- Monitor, listen and respond to users in a social way while cultivating leads and sales
- Liaise with the digital hub and agencies on digital marketing strategies
- Support new store openings by developing launch activities, aligning with shopping centres to drive localised brand opportunities, and initiating foot traffic driving opportunities
- Develop photo shoot concepts for organic content creation in conjunction with the team and attend these shoots
- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
- Influencer/talent liaison, development of strong ongoing partnerships and manage execution with excellence
**To be successful in this role, you will have**:
- 5+ years experience in Social Media & Marketing
- Previous experience in Fashion or Retail essential
- Excellent knowledge of social media platforms such as Instagram, TikTok, Facebook, YouTube, etc
- Understanding of social media KPIs
- Strong written and verbal communication skills
- Ability to work autonomously, yet collaboratively
You will work within a collaborative team environment, with a competitive salary package that includes a contract completion bonus at the end of the 12 month period.
Must have permanent working rights in Australia to be considered.
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