Digital Marketing Manager

2 weeks ago

Sydney Central Business District, Australia Mars Recruitment Full time

My client is a leading online share trading platform with an appetite for growth in 2023 across their equities offering. They are looking for a talented Digital Marketer to join and lead acquisition marketing. You’ll have the opportunity to build out a team and focus on developing the business offering.

Role and Responsibilities:

- Manage the marketing hub team to deliver our regional marketing strategies across Australia, including;
- Recruit and ensure engagement of a high performing team of specialists to support the regional marketing teams in delivering best in class campaigns and projects.
- The team will be tasked with:

- strategic management of the performance channels, with theit agencies
- website development, design and optimisation / CMS training
- SEO and digital content strategies
- Video, PPC copy and display design as required
- Analytics and Reporting. Work closely with our Business Intelligence and Customer Analytics teams to build strategies and reporting to help drive attribution and customer lifetime value tracking models.
- Managing local implementation of our global marketing technology platforms to deliver on acquisition and retention objectives.
- Ensure ongoing optimisation and automation of programs to deliver efficiencies and performance.
- Run a project management methodology with the team’s broad digital and creative deliverables, prioritising revenue generating activities
- Build and maintain strong relationships with all stakeholders in the APAC region and Head Office.

To be successful:

- Self-starter with a passion for all things data and technology with 2-3 years demonstrable experience in a similar role, client or agency side, and minimum 5 years overall marketing or digital experience.
- Experience working in Share trading or strong knowledge of the area is highly preferable
- Relevant university degree in business, marketing or media/communications.
- Lifecycle/eCRM marketing automation and customer journey mapping and segmentation experience is necessary.
- Natural ability to build insights from data, and experienced in building professional ROI reporting.
- A good natural communicator/project management experience essential. Prior team management experience is a requirement.
- Knowledge of or strong interest in the financial markets preferable.
- Understanding of design process, experienced in working with agencies to deliver campaigns and media plans. Strong understanding of PPC, programmatic/display advertising is critical.
- Established track record in campaign and project management and delivery.
- You’ll need to be someone who thrives in a fast paced and dynamic environment and has a flexible approach to working out alternatives to respond to change.

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