CRM & Loyalty Specialist - Distributed Brands
1 month ago
**About us**:
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, & Nude Lucy
Why work at Accent Group?
- Generous Team Member Discounts off Accent Group brands
- Discounted Gym Membership & Healthcare
- Access our to Employee Assistance Program
- Paid Parental Leave and many more
**About the role**:
We have an exciting opportunity to join our Digital team as a CRM & Loyalty Specialist - Distributed Brands owning all things CRM across various brands. You will be responsible for the development and implementation of customer led strategies in conjunction with Brand Marketing, eCommerce, Digital Marketing, Technology and Data Insights teams. These strategies will incorporate all facets of CRM and Loyalty marketing including, but not limited to; acquisition, lifecycle and retention strategies, segmentation & targeting, loyalty program management & optimisation, customer research & sentiment monitoring, customer data analysis and insights.
**Your key responsibilities will be**:
- Strategise and evaluate all lifecycle and tactical CRM campaigns, working with the brand relevant eCommerce & Marketing teams to execute.
- Deliver key insights to the wider business around customer, ensuring that we measure the metrics that matter & create actionable insight off the back of these.
- Own and optimise CRM strategies through partnering with brand marketing, trade and eCommerce teams to establish best practice, inform performance, and enable automated journeys.
- Work with the Head of Ecommerce & CRM Manager to ensure tight alignment in all customer lifecycle management strategies across teams and projects.
- Implement strategies to drive the health & performance of the customer database, including driving initiatives around data enrichment, member acquisition & to prevent churn.
- Drive the ongoing optimisation of all CRM & Loyalty activities, including control group assessment & A/B testing roadmaps.
- Maintain & nurture relationships with external vendors and key internal stakeholders within Accent Group.
**To be successful you will have**:
- Demonstrated 2-3 years of relevant experience in Digital, eCommerce or CRM/Loyalty Marketing fields (experience in industries other than Retail considered)
- Someone who is confident and ready to OWN and DRIVE the CRM / Customer Space
- Experience using Mailchimp, Klaviyo, Emarsys, Campaign Monitor or similar
- Analytical skills with competency in Microsoft Excel and Google Analytics
- Understanding of customer databases and data sets
- Experience in customer lifecycle management & automated/triggered campaigns
- Customer-centric approach to recommendations and insights
- Effective time management skills & meticulous attention to detail
- Comfortable working with various brands and stakeholders across the business
- Excellent stakeholder management skills
- Excellent written and verbal communication skills
- Affiliation with Accent Group Core values and “Make It Happen” attitude.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
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