CRM Manager I B2C I 6m Ftc

2 weeks ago


Cremorne, Australia Mars Recruitment Full time

***

**Responsibilities**:

- Build, test and launch member communications from our Salesforce platform, owning the process from briefing assets to building audiences.
- Implement new lifecycle communications while re-doing our current communications to maximise impact. Drive A/B testing and multivariate testing to make recommendations to maximise ROI and engagement.
- Expertly and strategically build omni-channel member journey's, using AI recommendations.
- Help execute our segmentation strategy to enrich how we talk to different audiences to drive desired behaviours and channel effectiveness by executing highly targeted campaigns.
- Support the membership strategy, ensuring members are represented across all campaign activity, building out strategies across channels to build brand advocacy and champion the members at every opportunity.
- Accurately monitor and report on ROI of channels, using data and insights to provide recommendations to maximise and prove ROI.

**Experience**:

- Experience within a similar CRM/Loyalty role, ideally within retail or similar industries.
- You will have demonstrated experience in the creation of CRM strategies and personalised customer journey management including testing and segmentation.
- Experience working with an enterprise-grade CRM / Marketing Automation tools (e.g. Salesforce Marketing Cloud)

**Additional points**:

- Located in Cremorne
- 4 days in the office / 1 day from home

**SALARY**:

- AU$2 - AU$130000 per annum + super**LOCATION**:

- Cremorne, Melbourne, Australia**JOB TYPE**:

- Contract/Temporary**JOB REF**:

- BBBH28538_1712563020**DATE POSTED**:

- Mon, 8 April 2024



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