Social Media Specialist Dv-alert

7 months ago

Sydney, Australia On The Line Australia Full time

The Social Media Specialist will be responsible for the management and deliver of DV-alert’s social media channels.

This includes being part of creating the content strategy, ownership of the content calendar, creating the content, writing social copy, engaging with online community and reporting on the performance of each social channel. This role requires experience in graphic design, shortform copy writing, social media management, and a passion for creating and curating compelling content that inspires and engages our audiences.

**About DV Alert**:
DV-alert is a nationally recognised training program with training and assessment delivered by Lifeline Australia and approved third parties on behalf of Lifeline Australia. The program is funded by the Australian Government Department of Social Services as a key initiative under the National Plan to End Violence against Women and Children 2022-2032.

Since 2007, we have been working to build the knowledge and capability of frontline workers to reduce and prevent domestic and family violence.

DV-alert is led by experienced trainers dedicated to ending violence against women and children. Our workshops provide a safe space for frontline workers to learn, connect and be empowered to recognise and respond confidently to those in crisis.

**Responsibilities**:
**- **Work closely with the Marketing Manager DV-alert to support the development of content strategy for DV-alert across all channels including Instagram, LinkedIn & Facebook.
- Take ownership of the ideation and creation of content for DV-alert’s owned channels. Work with DV-alert team, centre managers, DV-alert ambassadors, trainers and past participants to bring ideas to life. The content must be created in line with DV-alert’s brand guidelines and look visually cohesive.
- Support DV-alert to build an authentic community and increase DV-alert’s visibility by delivering DV-alert’s online voice. Proactively engage with our audience / potential audience to create a real sense of community. This includes responding to messages/comments in DV-alert’s tone of voice, following people who might be interested in DV-alert’s training and treating each online interaction with care.
- Create monthly/quarterly reports outlining social media performance, including learnings and recommendations for next month.
- Create and develop long-form articles to raise awareness about significant domestic and family violence events and effectively promote DV-alert initiatives.
- Stay up-to-date on social media trends, tools, and best practices, and provide recommendations for new channels and strategies to reach new audiences.
- Other related duties as required **.**

**Qualifications**:
**- **Tertiary qualifications in marketing, communications, or relevant field.**
- **2+ years of experience in social media management, experience within a not-for-profit organisation (ideally in the family and domestic violence sector) will be highly regarded.**
- **Demonstrated experience in content creation with experience in producing and editing video for social channels.**
- **Strong campaign conceptualisation skills and the ability to bring your ideas to life.**
- **Demonstrated competency in copy writing for digital channels with the ability to write compelling and engaging copy.**
- **Strong graphic design skills with experience using Adobe Creative Suite and/or Canva.**
- **Experience in using paid advertising on Meta and LinkedIn.**
- **Experience with social media scheduling and management tools such as Hootsuite**
- **Excellent communication skills with a particular focus on proactively keeping people team members informed on progress or barriers.**
- **Ability to work autonomously in a fast-paced environment with multiple deadlines and priorities.

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