Product Marketing Manager

3 weeks ago

Sydney, Australia Unikrn Full time

**About The Role**:
Unikrn is currently hiring a Product marketing Manager to join our Marketing team in Sydney. You will develop comprehensive product marketing strategies and provide guidance in support of product strategies. This role will help shape how the company communicates the product vision to its customers, solicit input from those customers and utilize those learnings to drive the product roadmap forward.

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platforms. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

What you will be doing

Product Launch Success
- Working alongside product and marketing partners to plan and execute product launch campaigns.
- Increasing percentage in sales/revenue after product launch.
- Ensuring customer satisfaction scores related to product launches

Market Awareness and Positioning
- Promoting product knowledge and awareness among internal and external customers.
- Establish market share growth within the target segment.
- Ensuring positive changes in brand perception and positioning.

Sales Enablement
- Developing and delivering sales collateral and tools.
- Using and giving feedback on sales enablement resources.
- Ensuring Business Development team satisfaction and effectiveness metrics.

Competitive Analysis
- Monitoring and reporting on competitor activities regularly.
- Comparing market share with key competitors.
- Identifying competitive advantages and weaknesses.

Product Feedback and Improvement
- Gathering and analyzing customer feedback on products.
- Delivering of VoC insights to influence product improvements.
- Reducing product-related issues and customer complaints

What We Are Looking for
- Passion for creating differentiated experiences and is excited by the opportunity to redefine what marketing looks like for our industry and beyond.
- Experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.
- Strong communication, problem solving, organizational and delegation skills are a must.
- Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.
- All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.
- Strong organizational and project management skills to manage multiple programs concurrently.
- High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit.
- Has the ability to get things done while having fun. Come ready to contribute to a team that has a positive mind-set.
- Ability to work hours that accommodate team involvement across multiple time zones.

**Additional Information**:
Why unikrn?

We are a fast-growing international company that is redefining the world of esports and gaming. We are committed to creating exceptional experiences for our customers, and we believe that design is a critical component of that mission. When joining us, you’ll get competitive compensation and benefits packages, flexible work arrangements and you’ll be part of a fun, fast-paced work environment driven by our core values:

- Maximum Effort to drive the business, build the brand and support your colleagues.
- We’re a Champion Team.not a Team of Champions
- Laser Focus
- Do What’s Right and act in a conscionable manner.
- Enjoy work and have fun

In 2021, Entain acquired unikrn to launch the company's esports practice. Unikrn is one of the world's preeminent esports betting platforms. Unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. Unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world's most popular gaming titles.

At unikrn, your qualifications are key. Our company, brand and values do not differentiate between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.

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