Product Marketing Manager

2 months ago

Sydney, Australia Mars Recruitment Full time

My client is a global ETF provider, with a growing range of cost-effective and innovation-led products. For more than a decade, they have offered and empowered investors with the opportunity to invest in intelligent, highly successful and futureproof ETF’s across a range of sectors globally.
- 2023 is a year of growth for my client and they are looking to bring onboard a Product Marketing Manager who will focus on the end to end Event Product positioning, marketing and campaigns across the institutional and retail sides of the business.
- They’re a people first business and offer flexible working, exceptional bonus incentives and a positive, driven working environment with amazing offices in the Sydney CBD.

Role and responbsibilities:

- Work directly with the sales and marketing teams to establish and execute a marketing automation & optimisation strategy
- Enhance large and small scale marketing campaigns across intermediary and direct investor channels
- Improve Pardot marketing automation, including building multi-touch campaigns, logic streams, automation rules and creation of segments
- Analyse, track and report on key metrics, improving performance throughout the funnel; share insights with relevant stakeholders
- Collaborate with IT and other partners on tool development, such as data integration and API delivery
- Analyse data to deliver reporting and insights that drive marketing improvements
- Build dashboards for marketing and sales teams
- Partner with sales and marketing to manage data integrity, maximising ability to market to contacts
- Provide internal consultation on Salesforce/Pardot capabilities and marketing automation strategies
- Develop project timelines, schedule kick-offs, and manage projects day-to-day through completion
- Drive continuous improvement in efficiency and quality by identifying and pursuing opportunities to creatively leverage analytics and technology

To be considered for this position:

- Experience with Salesforce Pardot or similar digital marketing tools (e.g. Salesforce Marketing Cloud, Marketo, HubSpot Engage, etc)
- Strong understanding of core sales and marketing concepts and processes
- Basic knowledge of Australian privacy regulations
- Strong analytical skills and ability to work with and interpret data
- Tertiary qualified - Digital, IT, Marketing or other relevant qualification
- Relevant accreditations from technology systems/platforms
- Experience preparing business cases with ability to articulate financial and business benefits
- Experience building dashboards and interpreting data to provide business insights
- 5+ years digital marketing experience
- Excellent stakeholder management skills with the ability to work with senior business representatives
- Strong time management and ability to meet deadlines
- Ability to work independently and within a team
- Resourceful and strong problem-solving skills
- Good teamwork and communication skills
- Some understanding of the funds management/investment industry or the desire to learn

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