Product Marketing Manager

2 months ago

Sydney, Australia Avant Mutual Group Full time

**Job no**: 499819

**Work type**: full time

**Location**: Sydney

**Categories**: Digital Marketing, Management, Market Research and Analysis

Avant Practice Solutions is part of the Avant Mutual Group. As Australia’s largest doctor-owned mutual, we see the ever-increasing complexities our members face in running a successful practice every day.

In response to these growing demands, we have developed an extensive suite of tailored products and services that all work together to make running a practice easier, safer and more efficient. We believe that by supporting our members and their practices in this way, they can focus more on what they do best - delivering excellence in healthcare.

**About the role**:
The Product Marketing Manager will articulate customer benefits of our products and services to drive growth for Avant Practice Solutions.

You’ll be a talented storyteller and natural communicator - both verbal and written, with the ability to translate complex ideas into clear, succinct and compelling messaging that will engage our target audience.

Working within a growing marketing team you will have strong stakeholder management and a track record of marketing both products and services in a B2B organisation. This is a hands-on role and experience in product marketing, copywriting, campaign reporting and ability to manage competing deadlines in a metrics driven environment is required.

**Key accountability for the role includes**:

- Articulation of product and service key messages, benefits targeted to personas
- Create content and assets to support sales, operations and marketing speaking knowledgeably about our suite of products and services
- Evaluating the success of campaigns to present actionable insights and inform future campaigns and product development
- Budget management
- Identifying cross-selling opportunities
- Data analysis, a working knowledge of PowerBI (beneficial)

**To be successful you will have**:

- Experience marketing products and services in a B2B environment
- Have successfully launched product, services or features, working cross functionally in a matrixed organisation
- Strong copywriting skills to create product launch messaging, campaign themes and long form content to support product and service growth
- High level of organisation and attention to detail will be needed
- Experience within healthcare would be highly beneficial

Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.

For further information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 40 4856.
- Please note: Avant Mutual is a vaccinated employer. Prior to the commencement of your employment by Avant, you are required to be fully vaccinated against the Covid-19 virus or have a medical certificate stating that you cannot receive a Covid-19 vaccination for valid medical reasons._

**Advertised**: 06 Sep 2023 AUS Eastern Standard Time
**Applications close**:

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