Digital Marketing Manager

2 weeks ago


Brisbane, Australia Sales Recruit Partners Pty Ltd Full time

**Digital Marketing Manager**

This is a data-driven Digital Marketing Manager role, reporting to the Head of Ecommerce and Digital. The role will take ownership of developing and growing the digital marketing channels, accelerating new customer acquisition in the Australia market, for both B2B and DTC (use in Industrial, Commercial and Consumer markets).

**About our Client**:
This is a brand-new role for the company due to massive success with their ecommerce site over the last 2 years. The brand is well recognised globally for its quality and innovation with electronics, utilised in both domestic and commercial use. With massive investment being made in the digital department this is a fantastic time to join this fast paced and agile company who are rapidly taking ownership of their market.

**About the Position**:
The Digital Marketing Manager will:

- Develop and execute marketing strategies to increase brand awareness, drive DTC website traffic and generate B2B leads
- Ownership of the annual marketing calendar and budget
- Improve and grow paid digital ROI (return on investment)
- Seek out and nurture influencer and long-term brand ambassador agreements
- Build social media as a sales channel, capitalise on individual customer audiences
- Produce and direct content creation using influencers, freelancers and agencies
- Work with the Head of Ecommerce to optimise SEO friendly site content for campaigns
- Work with a Marketplace Manager on advertising plan
- Align strategy between B2B and DTC efforts on promotions and campaigns
- Manage a social media content creator and external agencies
- Monthly tracking and reporting on marketing KPI metrics
- Have experience working with content creators, agencies and technology stack's
- Experience of marketing products through a variety of channels - e-commerce / DTC / Premium brand business
- Proven record of delivering profitable revenue growth in previous roles
- Proficient user in Google business suite, Meta Ads, TikTok ads, Klaviyo and Shopify
- Use of social media platforms as selling channels
- Great analytical skills, ability to use data and metrics to evaluate outcomes
- Excellent initiative, creative and ambitious, commercial common sense is absolutely essential
- Willing to work in the Brisbane office. 1-2 days a week



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