Marketing Technology

2 weeks ago

Brisbane, Australia Allens Full time

**Job no**: 495241

**Work type**: Permanent - Full time

**Location**: Brisbane, Melbourne, Sydney, Perth

**Categories**: Corporate Services

**About Allens**

As a leading law firm with a respected and established brand, our Corporate Services teams work at the cutting edge of technology, workplace culture, process improvement, business strategy and growth. With Allens, you'll have the opportunity to identify and set new standards of excellence for the profession, and play a vital role in delivering services to our clients that are responsive, innovative and focused on their needs. You'll be empowered to support client relationships and growth, find operational efficiencies and drive changes that make a real impact on our clients, people and communities. With a heritage spanning 200 years, shaping the future is in our DNA and our alliance with Linklaters connects our clients and teams with an international network of legal leaders that spans 41 offices in 26 countries.

We value personal growth and career progression equally. Through our in-depth career coaching and focus on innovation we aim to create future leaders in the legal industry.

**Your role**

At Allens, our business teams are specialists in their field, using their unique knowledge and expertise to solve critical client and business challenges.

You'll play a critical leadership role our Digital, Design and Data team (based in Sydney, Melbourne, Brisbane or Perth) providing direction and overseeing execution of our marketing technologies and the delivery of rich and actionable marketing data analytics for the business. This team sits within our wider Marketing & Client Services (MCS) department. The MCS team comprises marketing, communication and digital specialists, in areas such as communication, media and content; marketing and campaigns; design and digital; events and networks and business development specialists. The Marketing Technology & Analytics Manager will build and act on a vision and strategy that ensures optimal utilisation and ongoing evolution of an integrated eco-system of leading marketing technologies and ensures valuable data is delivered and used by the business in pursuit of its client relationships and growth opportunities.

As a Marketing Technology Manager in the Digital, Design and Data team you will:
**Business and stakeholder engagement**
- Champion the use of the firm's marketing technologies and data by users across the firm, including building and maintaining relationships with stakeholders at all levels to support adoption of existing and future capabilities.
- Constantly tap into the needs of the firm to maintain an understanding of current and future user requirements.
- Lead change management initiatives to empower and support end users in their adoption of existing and new marketing technology and data driven insights.
- Track industry trends and provide thought leadership to support the firm to be at the cutting edge of marketing technology and data analytics best-practice.

**Drive marketing data analytics**
- Oversee the process for delivering marketing data analytics and reporting, with a focus on delivering insights to the business that support our go-to-market objectives across sectors, practice and client relationship objectives.
- Lead the team's capability to draw actionable and valuable insights from our marketing data. As well as empowering others to embrace data analytics, you will also play a role proactively identifying, speaking to and engaging others in trends and patterns that are relevant to the firm's strategies and activities.
- Lead initiatives to evolve and integrate data sets that respond to the firm's changing needs.
- Own, design and enhance marketing data infrastructure, working closely with IT develop and evolve data integrations.
- Ensure the purity and efficacy of our data so that it is fit for purpose and capable of being utilised for growth activities, reporting and analytics and personalisation and segmentation.
- Ensure compliance with firm data governance policies by overseeing data capture and management processes.

**Oversee the marketing technology ecosystem**
- Manage and drive continuous improvement of the marketing technology stack to align with evolving business objectives. including management of CRM Marketing Automation, CMS, webinar tech and the associated integrations.
- Oversee processes to ensure the proper configuration and daily utilisation of our marketing technology to effectively support our go-to-market campaigns, business development, prospecting activities and client experiences.
- Ensure the team delivers end-to-end management of operational issues resolution, including problem solving and stakeholder communications.

**Project management and transformation**
- Project manage new technology implementations and incremental improvements, including building business cases, assessing return on investment and efficiency opportunities, planning, leading pro

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