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Marketing Technology Manager

3 months ago

Brisbane, Queensland, Australia Allens Full time

Job no: 495241

Work type:
Permanent - Full time

Location:
Brisbane, Melbourne, Sydney, Perth

Categories:
Corporate Services

About Allens


As a leading law firm with a respected and established brand, our Corporate Services teams have the opportunity to work at the cutting edge of technology, workplace culture, process improvement, business strategy and growth.

With Allens, you'll have the opportunity to identify and set new standards of excellence for the profession, and play a vital role in delivering services to our clients that are responsive, innovative and focused on their needs.

You'll be empowered to support client relationships and growth, find operational efficiencies and drive changes that make a real impact on our clients, people and communities.

With a heritage spanning 200 years, shaping the future is in our DNA and our alliance with Linklaters connects our clients and teams with an international network of legal leaders that spans 41 offices in 26 countries.

We value personal growth and career progression equally. Through our in-depth career coaching and focus on innovation we aim to create future leaders in the legal industry.

Your role
The best lawyers need the best business partners.

At Allens, our business teams are specialists in their field, using their unique knowledge and expertise to solve critical client and business challenges.

You'll be a part of our Digital, Design and Data team based in Sydney, Melbourne, Brisbane or Perth. This team sits within our wider Marketing & Client Services (MCS) department.

The MCS team comprises marketing, communication and digital specialists, in areas such as communication, media and content; marketing and campaigns; design and digital; events and networks and business development specialists.


The Marketing Technology Manager has responsibility for acting on a vision and strategy that ensures optimal utilisation and ongoing evolution of an integrated eco-system of leading marketing technologies - supporting a range of digital experiences, multi-channel marketing, data and analytics, and client relationship management.

As a Marketing Technology Manager in the Digital, Design and Data team you will:

  • Manage a team of 2 people reporting directly to you.
  • Manage and drive continuous improvement of the marketing technology stack to align with evolving business objectives, including management of CRM, Marketing Automation, CMS, webinar tech, and the associated integrations.
  • Ensure the proper configuration and daily utilisation of our marketing technology to effectively support our go to market campaigns, business development, prospecting activities and client experiences.
  • Strongly advocate use of the firm's marketing technologies by users across the firm, including building and maintaining relationships with stakeholders at all levels to support adoption of existing and future capabilities.
  • Driving process efficiencies / managing processes / implementing process improvements
  • Develop and maintain relationships with internal IT teams and external vendors, manage contracts and statements of work with agencies.
  • Lead change management initiatives to empower and support end users in their adoption of technology.
  • Handle endtoend management of operational issues resolution, including problem solving and stakeholder communications.
  • Project manage new technology implementation and incremental improvements, including building business cases, assessing return on investment and efficiency opportunities, planning, leading project team members, and tracking and driving activity in line with specified objectives, deadlines and budgets.
  • Own, design and enhance marketing data infrastructure, working closely with IT develop and evolve data integrations.
  • Ensure the purity and efficacy of our data so that it is fit for purpose and capable of being utilised for growth activities, reporting and analytics and personalisation and segmentation.
  • Ensure compliance with firm data governance policies by overseeing data capture and management processes.
  • Track industry trends and provide thought leadership to support the firm to be at the cutting edge of marketing technology bestpractice.


This is a permanent, full-time opportunity however flexibility matters at Allens, so if you are seeking hybrid working or are looking for flexibility in your work, we would be happy to discuss what arrangements would work best for you.


About you

You will have:

  • Strong experience managing a marketing technology function in a B2B marketing team in a professional setting.
  • People management experience with a desire to learn, grow, network and mentor others.
  • Hands on experience managing technology platforms to support daytoday marketing activities.
  • Previous experience with managing strategic projects, procuring and managing vendors and designing and optimising data integrations and business processes.
  • Ability to work with a geog