Head of Digital Marketing

3 weeks ago

Brisbane, Australia Icon Group Full time

**Marketing and Communications**

**Brisbane**

**Full Time**

**Icon Group**

Icon Group is Australia’s largest dedicated cancer care provider and has expanded globally into Singapore, Mainland China, Hong Kong and New Zealand. We are built on a strong but simple vision - to deliver the best care possible, to as many people as possible, as close to home as possible.

With more than 3,000 employees company-wide, we bring together all aspects of quality cancer care, including medical oncology, radiation oncology, haematology, pharmacy and chemotherapy compounding to deliver a true end-to-end seamless service for cancer patients internationally.

As we continue to grow, what we do matters to more and more people every day. Each role at Icon holds a strong contribution to the care provided. And when you choose a career with Icon, you help change people’s lives for the better.

**Here’s why our people choose us**

**Purpose, at Pace**:We remain focused on continually expanding our cancer treatment services and making them accessible to more people.

**Impact, at Scale**: We’re Australia’s largest dedicated provider of cancer care, with our global reach growing every day. Here you’ll know your work is making a difference.

**Connection, at Heart**:Our work isn’t easy but it’s extremely important. Our secret ingredient is our incredible, connected, and talented people. And their secret ingredient is each other.

**Opportunity, at Hand**:We’re constantly innovating. We deliver 3 million patient interactions, in over 120 places, across 5 countries. Every week brings changes, growth and new opportunities.

**A few of our benefits**
- Valued rewards and recognition program
- Discounts and cashback on hundreds of brands through our internal ignite app
- Flexible work arrangements, including remote working, compressed work weeks, varying start-finish times and so much more
- Access to novated lease options via our partner RemServ
- Access to paid parental leave
- Access to our Employee Assistance Program (EAP)

**The Opportunity**

Every person at Icon plays an important role in delivering exceptional care to patients. And as
**The Head of Digital Marketing** on a
**full-time**
**24 month contract** based in our
**South Brisbane **office, you’ll join a truly connected and talented team.

You’ll lead the delivery of Icon’s digital marketing transformation program, driving the establishment of the program’s technology framework and developing marketing pathways that ensure expected growth and enhance digital experiences for our patients, customers and employees.

Our team makes us who we are, they shape our impact and drive our success. And at Icon, you’ll play a key part in evolving Icon’s approach to digital marketing by:

- Leading and implementing a global digital marketing strategy that supports a true omni-channel approach to patient and customer engagement
- Driving the development of the patient CRM and marketing automation program with a view to early-stage lead generation, expanding into deep digital touchpoint evolution across the patient and customer journey
- Creating strong strategic programs that manage growth ambitions across key digital business tools developed
- Leading and driving a strong data-led program of digital content development, with a strategic approach to leveraging content across the full breadth of our patient and customer journey
- Identifying and engaging the business to embrace digital opportunities to enhance the patient and customer experience

**About You**
- Tertiary qualification in marketing, communications, business, or related field
- At least 10 years experience in senior digital marketing roles, leading high-performance teams in the implementation of digital marketing and engagement strategies
- Superior analytical performance and optimisation understanding, with demonstrated achievement in revenue growth via lead generation programs
- Deep experience evolving digital marketing programs
- Have a key interest in working for an organisation that focuses on providing quality patient care

**Excited to join us and help change people’s lives for the better?**

**At Icon,**
**You Can.

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