Content and Channels Manager

7 months ago

Melbourne, Australia Australia Post Full time

**Help us deliver like never before**
Australia Post is delivering like never before. From the vehicles that we drive, to the small businesses that make our communities thrive. We’re delivering for the environment, for our communities, for our customers and for our people. We’re moving forward and we want you to come along for the ride.

**About the opportunity**

The Content and Channels Manager is part of the team that carries responsibility for protecting and enhancing Australia Post’s reputation and its social licence to operate, which is achieved through the delivery of Australia Post’s communications strategy.

The Content and Channels Manager will work to implement and bring to life AP's positions and decisions, developing and delivering communications strategies and creating high-quality, engaging and innovative digital content across a range of platforms and channels. You will be proactive in identifying story opportunities, in line with strategic objectives and content pillars, driving reach, engagement and impact. The Content and Channels Manager will directly support the work conducted across the enterprise, including Australia Post’s commercial and strategic objectives, working with stakeholders across all areas of the business, bringing to life AP’s positions and decisions.

The Content and Channels Manager will build effective relationships at all levels of the business and develop a deep understanding of business needs and stakeholder audiences, proactively engaging with stakeholders to produce high quality, relevant, and engaging content to drive strategic objectives.

**You’ll be responsible for**:

- Helping develop and deliver on the Communications Strategy and think about strategic initiatives that will improve communication for our team members
- Proactively identifying and leveraging story opportunities to develop engaging content using a range of formats to effectively communicate and engage with team members across AP
- Contributing to the development of AP internal content strategy and take a proactive approach to its implementation including the production of high quality written and audio-visual content, leveraging new and existing channels to support strategic objectives
- Contributing to the development and maintenance of a content calendar and effectively manage the end-to-end development of content including planning, production, and distribution, to ensure timely and consistent delivery of strategic and engaging content across channels
- Supporting enterprise projects and initiatives through effective delivery of communication plans and campaigns
- Evaluating communications strategies and monitor and analyse content performance to make data-driven decisions, optimizing content for maximum engagement
- Supporting adoption of Microsoft tools such as Viva Engage, Microsoft Teams, Copilot, and other initiatives by developing, advising, and delivering communications to enhance leader, team member and stakeholder engagement
- Building trusted, collaborative relationships with leaders and team members across the entire business to develop a deep understanding of business needs and audience interests, issues and barriers to engagement
- Collaborating with the wider Communications team to ensure consistency of business messages and alignment with enterprise-wide programs

**About you**

You are a communications and content specialist, action-oriented, creative, excellent at writing in short and snappy ways, and enjoy campaign style communication. You are organised, efficient, adaptable and have a solution-focused attitude. You’re inquisitive, proactive, eager to get stuff done, and enjoy building strong relationships with team members and stakeholders across the business.

**What are we looking for?**
- 7+ years’ experience as a communications, marketing or content professional in a large, complex, and highly regulated organisation
- Proven experience in developing, executing, and evaluating communications, campaign and content plans
- Experience in working for organisations in the retail or logistics industry that have a geographically spread workforce is preferred but not essential
- Natural curiosity about issues and developments about current news issues, and in the broader community socio-political environment
- Highly organised and efficient
- Demonstrated interpersonal, change communication and project management skills
- Understanding of issues and reputational impact

**How we’ll deliver for you**
- Join one of the most culturally and linguistically diverse workforces in Australia, where we’re all ages, genders and come from all walks of life.
- We deliver on our values of Trust, Inclusivity, Empowerment and Safety every day. They’re the TIES that bind our team together.
- Immerse yourself in the AP Way - where every single team member partakes in a learning module to help understand the vital role we play in delivering on our strategy and purpose.

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