Growth Marketing Manager

2 weeks ago

Lidcombe, Australia OXY Pty Ltd Full time

**Name of the business**:OXY Pty Ltd

At OXY Pty Ltd, we design, manufacture and retail battery-powered Surface Supplied Breathing Apparatus (SSBA) under our registered brand “AirBuddy”. AirBuddy provides a lightweight, compact, and hassle-free alternative to SCUBA tanks and is typically used by recreational divers for self-guided shallow-water diving to explore reefs or by boaters to perform underwater inspections and maintenance of their yachts.

We are a small start-up with a young, dynamic team. This is a unique opportunity to join our team and work on high-profile projects. You will play a crucial role in accelerating the growth of our business.

**Employment type**: Full-time (38 hours/week)

**Salary**: 70 - 80k AUD

**Position location**: 2141 Lidcombe, NSW/ 5 days a week.

**Work permit**: Permitted to work permanently with no restriction on hours (e.g. citizen, permanent resident).

**Your deliverables and responsibilities include**:

- Find market opportunities and create strategies to support business growth.
- Run growth marketing experiments to drive sales, both online and offline.
- Suggest and lead other growth initiatives, including partnerships, print, etc.
- Analyse our sales funnel and define improvements to increase conversions.
- Optimise budget spend and channel performance based on results.
- Brainstorm and develop ideas for marketing campaigns.
- Launch and optimise paid advertising campaigns using Google ads, Meta, etc.
- Prepare marketing materials and social media content, incl. short videos and pictures.
- Evaluate emerging technologies and tools to implement into the growth strategy.
- Improve SEO, incl. technical criteria, and keyword analysis and content optimisation.
- Plan and coordinate event marketing activities, such as boat and dive shows.
- Represent the AirBuddy brand in face-to-face meetings and events.

**Skills or experience required for the position**:

- Master’s degree qualification in Marketing.
- 3 - 5 years of experience working in growth marketing in relevant field, i.e. premium, innovative product targeting global audience on a niche market (e.g. specialised dive gear, yacht toys, electric bicycles, underwater scooters,).
- Experience and relationships within diving and/or boating industry are highly desirable.
- A thorough understanding of diving theory, especially safety aspects is highly desirable.
- Analysing data to improve marketing strategies and plans using Google Analytics, HotJar, etc.
- Experience with website optimisation and event-based analytics tools, such as Google Analytics, FB Pixel, etc.
- Experience in social media strategies and running campaigns on Meta, Google, YouTube, etc.
- Experience with creating and implementing content marketing strategy.
- Ability to conduct market research to find potential customers (B2C) and distributors (B2B) in key foreign markets (USA, EU, Middle East).
- Previous experience with market segmentation is vital.
- Defining and creating new sales channels.
- Experience with planning and coordination of event marketing activities.
- Quick learner, self-motivated, ambitious, and detail oriented.
- Confidence to operate in a quickly changing environment.
- Positive can-do attitude.

**How to Apply**:
Pay: $70,000.00 - $80,000.00 per year

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Work Location: In person

Application Deadline: 17/06/2024

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