Brand Deployment Manager

2 weeks ago

Sydney, Australia British American Tobacco Full time

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT AUSTRALIA** **IS LOOKING FOR A BRAND DELPOYMENT MANAGER**

**SENIORITY LEVEL**:Senior Level

**FUNCTION**: Marketing

**LOCATION**:Sydney, Australia

**ROLE POSITIONING AND OBJECTIVES**

Lead, manage and contribute to the deployment of BAT’s combustible portfolio plans (FMC) in the Australian and South Pacific end markets. Drive the delivery of local initiatives, projects, and campaigns to achieve portfolio specific performance objectives addressing key focus areas to further build relevant equity and brand loyalty. Ensure enhanced understanding and appeal of brand assets amongst consumers, customers, and internally to sustainably grow value share and achieve BAT’s commercial targets.

**Reports to**:Head of Marketing Deployment

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Deploy the portfolio strategy for the Australian and South Pacific end markets. Manage the implementation of brands plans to generate value within targeted segments and growth spaces.
- Lead end market brand management activities, including the development and execution of brand initiatives, concepts, USPs and communication content. Define respective brand and activation KPIs and evaluate performance to inform and evolve plans
- Lead the development of brand campaigns aimed at delivering memorable experiences, experiential events, and customer participation strategies to enable the strengthening of targeted equity attributes for the achievement of brand specific performance objectives
- Determine ongoing research requirements to generate continuous insights to inform the ongoing evolution of brand & activation plans and then translate those insights & foresights into portfolio, brand and activation initiatives
- Prepare business cases, presentations, and recommendations to inform and lead the deployment of brand activity. Develop NPI, product, activation & research briefs and assist in developing product solutions which exceed consumer expectations & needs
- Define and manage agency scope of work within agreed budgets and manage external agencies to deliver all requirements of the brand and activation plans on time in full to the defined quality expectations
- Develop and maintain local brand and campaign cycle plans to share in relevant internal governance forums to inform and align the organisation (Australia and South Pacific) on the deployment of the portfolio strategy
- Drive effective management of commercial rhythm (monthly cycle), ensuring relevant pre-read and presentation content is cross
- functionally aligned, solution focused and delivered OTIF for all meetings (OPS, CPM, DRM, SOP, PDT)
- Develop effective communication content for internal forums including cycle briefs and company presentations, securing LEX approval for all initiatives, and managing required internal governance systems on time in full (Hive, BUMP, Coupa, Phoenix,)

**CAN THIS BE YOUR FUTURE ROLE?**
- Do you have a good experience brand & project management?
- Do you have solid knowledge in marketing?

**CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Tertiary qualification in a marketing related field.
- At least 5-7 years in a portfolio management and activation role in a similar FMCG industry.
- Demonstrate solid analytic skills which involve compiling data, identifying trends, drawing conclusions and making recommendations.
- Planning and organising skills which involves establishing and prioritising tasks and objectives in order to manage time and resources appropriately.
- Ability to influence and create buy-in from stakeholders.
- Agile in leading change and innovation.
- Excellent written and verbal communication skills and ability to deliver impactful presentations to all stakeholders.

**REMUNERATION AND BENEFITS**

You will receive a competitive remuneration package.

We have flexible working, great parental leave and career's leave benefits and a positive and inclusive culture.

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come br

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