Head of Consumer Pr, Social Media and Events

4 weeks ago

Brisbane, Australia Virgin Australia Full time

**Work type**:
Full Time**Location**:
Brisbane, Sydney**Job type**:
Marketing & Communications**Applications close**:
26 Jun 2024 E. Australia Standard Time

**Head of Consumer PR, Social Media and Events**:
Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

**What you’ll be doing**:
The Head of Consumer PR, Social Media and Events is a senior leader within the Virgin Australia organisation with full accountability for developing the objectives and the overall PR and Social Media strategy to drive positive reputational impact, brand advocacy and key commercial outcomes across the airline and our Velocitiy Frequent Flyer program.

The role will also be responsible for providing communications counsel to the Executive, Group and Senior Leadership teams on key matters that may impact business outcomes.

**You’ll be great in this role if you**:

- Come with 10-12 years’ experience in senior leadership across consumer PR, social, role, within a large and complex consumer facing organisation
- Have a communications or similar discipline degree
- Have content and social expertise across all social platforms paid and organic, community management experience and have delivered Crisis Management within a regulated and complex operating environment
- Are experienced with media and Issues Management
- Have developed C-Suite Communications strategy for consumer PR
- Have worked with high profile public facing retail brands and have supported communications for large-scale organisational change
- Can deliver campaigns including activations and PR initiatives to drive brand health and growth for the business within narrow timeframes
- Have an exceptional media relations and Spokesperson capability
- Are a natural at building positive relationships and cross-functional teamwork to develop win-win partnerships
- Have a strong commercial mindset with the ability to balance strategic and tactical initiatives
- Have the confidence, credibility and personal presence sufficient to establish and maintain working relationships with senior executive leaders
- Possess outstanding communication skills with the ability to influence at a senior level, drive engagement and articulate complex concepts and presenting compelling arguments.
- Are a demonstrated People Leader
- Understand or have worked in or with Travel/Tourism/Aviation (desirable)

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _Converge_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
**Ready to apply? **We’re ready to hear from you.

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