Brand Manager
4 months ago
**Are you a dynamic Brand Manager wanting to bring your experience and passion to a genuine industry leader?**
**Do you have a strong understanding of the needs of rural Australia?**
**Join a rapidly growing, Australian family-owned company, that truly makes a difference.**
**About Us**
Clipex, an Australian family-owned company and a world leader in fencing and stockyard systems, is seeking a dynamic Regional General Manager to join our rapidly growing team. Founded in 2007, Clipex has evolved beyond fencing, providing innovative animal handling solutions that aid rural Australians and global communities. We are driven by our values and pride ourselves on exceptional customer service.
**Why Clipex**
- Join a family-owned business with a global impact
- Be part of a company that prioritises values and people
- Contribute to significant advances in animal handling and permanent yard systems
**Role Overview**
Based from the Wacol Head Office, this role offers an exciting opportunity to shape the brand image of Clipex through strategic media relations, event sponsorship and cross-advertising initiatives - contributing to the company's growth and success in the market.
- Key Responsibilities include:_
- Recommend, develop and execute strategies to position the brand for growth
- Design and supervise brand and media content such as press releases, artwork, print and digital media
- Conduct market research and analysis to identify emerging trends, consumer insights and competitive landscapes
- Monitor performance of the brand through KPI's
- Achieve profit targets, timelines and budgets
- Oversee product launches, field days, campaigns and promotional events
- Assist with design of retail packaging and creation of in-store marketing displays
- Work with advertising agencies and media outlets to manage the brand's campaigns
- Cultivate, maintain and grow the brand's affiliations and partnerships
- Collaborate with internal teams, including Exec Leadership Team, Marketing, Product Development and Sales, to ensure brand consistency
- Maintain contact with vendors and distributors for critical input on improving product design and implementation
- Manage Marketing Executives working for the brand
- Previous experience in brand management or related field, with a focus on media relations and event coordination ideal
- Strong understanding of news and current events media landscape across radio, television, print, podcasts and online platforms
- Results-oriented with track record of driving successful brand initiatives and campaigns
- Ability to build and maintain relationships with all stakeholders, including media professionals and industry partners
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Creative thinking and problem-solving skills, with a strategic approach to brand promotion and cross-advertising initiatives
- Proficiency in copywriting and content creation, with attention to detail and brand consistency
- Strong understanding of rural Australia and the needs of our customers
- Excellent communication, negotiation and leadership skills
- Degree in Marketing, Business Admin or related field highly regarded
**What's on offer**:
- Exciting opportunity to make this role your own
- Company vehicle and access to GGOB bonus
- Join a family-owned, Australian business that is a world leader in their field
- Opportunities for further growth
- Work for a business that looks after its people and cares about what it does
**If this sounds like something you want to be a part of, please APPLY today.
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